Brand Activation Manager at LOreal

For more than a century, L’Oréal has been involved in the adventure of beauty. The small company founded by Eugène Schueller in 1909 has become the number one cosmetics group in the world.

 

Brand Activation Manager

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience3 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

A DAY IN THE LIFE
You Will Be Responsible For

  • Creating Brand Activation Strategies and maintaining a Brand activation Calendar in line with the overall Brand Strategy.
  • Executing new launches activations and push growth of pillar products using their own product, market, and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
  • Planning and executing marketing campaigns, events, and partnerships to engage with consumers and drive brand awareness.
  • Collecting and analyzing consumer and market insights and competition strategies to make recommendations - Maintain growth in pillar products and animate core catalogue.
  • Executing and monitoring marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
  • Adapting communication material (imagery, digital, point of sale).
  • Mobilizing and working with other departments (sales, logistic, education, etc.) and partner agencies to execute broader business strategy.
  • Identifying and creating opportunities for brand engagement.
  • Managing activation budget and ensure ROI.

Requirements

  • Bachelor's degree in Business Administration, Finance, Marketing, Sales.
  • Minimum 3 years’ experience in Sales, Marketing, preferably in the FMCG industry.
  • Strategic & Entrepreneurial mindset: strong analytical skills, & tenacity to think creatively to drive results in a fast-paced environment.
  • Collaborative mindset & solution-oriented, focused on achieving excellent results through cross-functional co-operation & resolve issues in a win-win manner.
  • Excellent presentation & communication skills to work with departments and internal & external personnel across teams and business lines.
  • Self-starter with high level of organization & attention to detail.

PROFESSIONAL & TECHNICAL COMPETENCIES
Market & Consumer Insight

  • Identifies market drivers.
  • Translates trends and consumer knowledge into meaningful insights.

Brand Development

  • Develops integrated campaigns that work.
  • Integrates retail & shopper expertise.

Activation Excellence

  • Delivers excellence with agility and rigor.
  • Integrates sustainable, business consciousness.

Collaborative Leadership

  • Creates collaboration for bigger success.
  • Shares & leverages best practices.

Method of Application

Interested and qualified? Go to LOreal on careers.loreal.com to apply

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