Brand Experience & Activation Leader at Tatu City Limited

Tatu is a project of Rendeavour, Africa’s largest urban land developer with over 30,000 acres of visionary projects in the growth trajectories of large cities in Kenya, Ghana, Nigeria, Zambia and Democratic Republic of Congo. Rendeavour’s vision goes beyond alleviating what is a self-evident problem - that of stifling urban congestion and a dearth of quality housing and commercial property in Africa. Rather, we aim to help create the infrastructure - the living and working spaces, communities, schools and hospitals - that will help sustain and accelerate Africa’s economic growth, meet the aspirations of Africa’s burgeoning middle classes, and serve as a catalyst for further urban development.

 

Brand Experience & Activation Leader

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience6 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

JOB DESCRIPTION

  • The Brand Experience & Activation Leader performs a critical role within the Marketing and Communications team by promoting, activating and defending Tatu City brands at events, in buildings, and across our digital channels.

RESPONSIBILITIES:

  • Manage our catalogue of brand assets and use them effectively to design brand experiences that influence the buying decisions of key stakeholders.
  • Work closely with the Events & Sustainability Manager and Group Head of Marketing & Communications to coordinate event sponsorship and conference participation.
  • Ensure our physical spaces (offices and sales centres) are on-brand and optimized to drive sales and positive brand experiences.
  • Work with suppliers to lead the design and procurement of new branding assets, stands, backdrops and other branded event infrastructure as required.
  • Manage teams of casual workers to construct, erect and assemble branding assets at events.
  • Create brand activation plans and site maps for events to be reviewed and approved by the Head of Marketing & Communications.
  • Work with the Sales team and other members of the Marketing & Communications Team to Research and plan our participation in relevant industry events.
  • Lead a team of brand champions/ambassadors (inhouse or agency) to create powerful brand experiences for Tatu City at events and activation venues such as at shopping malls, festivals, airports, etc. to generate new sales leads.
  • Conduct regular training and on-site supervision of brand champions/ambassadors.
  • Conduct post-activation evaluations and analysis to measure the success of activations and event participation against predefined KPIs and identify areas for improvement.
  • Organize and manage select internal brand experience events for employees and other stakeholders.

REQUIREMENTS

Hard skills and experience:

  • Bachelor’s degree in Marketing, Business Administration, Media Studies or other related fields.
  • At least 6 years’ experience in marketing, event management, brand activation.
  • Demonstrated ability to generate new sales leads through effective customer experiences and brand activations at events, conferences, and shopping centers.
  • Skill in managing events teams including marketing associates, brand champions, suppliers, ground workers, including recruitment, training, management and evaluation.
  • Experience in managing event sponsorship and organizing participation in conferences to enhance brand visibility and lead generation.
  • Ability to manage and activate a catalogue of merchandise, including roll-ups, teardrops, brochures, leaflets, etc.
  • Experience in managing a brand activation budget, ensuring cost-effectiveness and maximum ROI.
  • Experience in researching and planning participation in relevant industry events to promote sales and boost brand awareness.
  • Strong networking skills to build relationships with industry contacts, event organizers, and relevant stakeholders.
  • Strong communication skills to coordinate with internal teams, external partners, and vendors.

Method of Application

Please submit your updated resume to Brandactivationrole@tatucity.com  and indicate ‘Brand Experience & Activation Leader’ in the subject line by 8 June 2024

Comments

Post a Comment

Popular posts from this blog

Deputy Director Public Works at Turkana County Government

Turkana is the 2nd largest county in Kenya 77,000 sq.km. It is also the north-western most county in Kenya and is known mostly for its scenic landscapes and rich culture. Read more about this company   Deputy Director Public Works Job Type Contract Qualification BA/BSc/HND , MBA/MSc/MA Experience Location Turkana Job Field Building and Construction  , Engineering / Technical  REF: TUR/CPSB/057/2022/2023: DEPUTY DIRECTOR PUBLIC WORKS, JOB GROUP ‘Q’, ONE (1) POST. Deputizing the director Public works and assist on matters of buildings/construction management in the county. Duties and responsibilities:- formulating, implementing and reviewing buildings/construction development policies, strategies, procedures, plans, standards and guidelines; initiating review and dissemination of appropriate legislation and regulations on buildings/constructions development; facilitating designs, approval and implementation of buildings/construction development programmes facilitating implementation of s
Read more

Project Director at LVCT Health

LVCT Health is an indigenous Kenyan non-governmental and not-for-profit organization established in 2001. We are driving Kenya towards HIV prevention, with an ultimate goal of reducing HIV infections to zero. We offer integrated HIV services through development of models that are scaled up to the national models. We also carry out sexual and reproductive ...   Project Director Job Type Full Time Qualification MBA/MSc/MA Experience 7 - 10 years Location Kiambu Job Field Medical / Healthcare  Job purpose The Project Director will be responsible for providing overall strategic and technical oversight to the Dhibiti Project in Central region. This includes responsibility for the technical, monitoring and evaluation and financial and operations components of the project. S/he will work closely with the Program Director and other directors/managers to ensure adherence to technical and contractual requirements of the grant, achievement of targets and project alignment to institutional vision
Read more

School Office Administrative Officer (a female preferred) at Tamkeen Integrated Schools

School Office Administrative Officer (a female preferred) Job Type Full Time Qualification BA/BSc/HND , Diploma Experience 3 - 5 years Location Nairobi Job Field Administration / Secretarial  Tamkeen Integrated Schools (TIS), is a private school in Kileleshwa providing the revered Cambridge System from Kindergarten to A-levels with a strong emphasis on STEM, Islamic Education, and Coding Programs. Our holistic approach integrates spiritual enrichment, recreation, and specialized teaching in Islamic Values, Arabic, and Quran memorization, fostering student ownership of learning in a modern Islamic education system. Tamkeen Integrated Schools is actively seeking a highly skilled Administrative Officer to join our team. The ideal candidate will bring a wealth of experience in school office administration, with a specific focus on the Cambridge system and academic matters. Exceptional organizational skills and a strong commitment to customer service and problem solving are essential. Key R
Read more