Digital Marketing Manager (Pre-Opening) at Accor

Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties

 

Digital Marketing Manager (Pre-Opening)

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience2 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Job Description

The Digital Marketing Manager will be responsible for planning, developing and actioning of the social media platforms, marketing strategies, e-commerce and website management, in addition to delivering any required ‘flash’ sales activity. All duties that are carried out should be in accordance with Accor Hotels Standards and legal requirements.

  • Manage the execution of day-to-day projects and external agency partner projects.
    • Audio/Video/Photo Production
    • Graphic Design Agency
    • Social Media Agency
    • Collateral Printing Companies
  • Execute paid media/advertising plans.
  • Content creation and management across multiple online platforms.
  • Draft and edit advertising copy, radio spots and marketing materials including (but not limited to) marketing posters/banners,  collateral, in-house guest newsletters/e-blasts, brochures, transient marketing materials, sales brochures, rack cards, e-invitations, print ads, web banners.
  • Collaborate with the Director of Sales Marketing & Public Relations, Director of Sales & Marketing, PR & Marketing Manager, F&B and Spa departments in development and execution of marketing strategies and plans to generate revenue growth 
  • Ensure that Accor brand image and marketing guidelines and standards are upheld reviewing all in-house and external print and digital materials.
  • Promotional listings/e-blasts for OTAs (online travel agents).
  • Work with Accor corporate to stay updated on all brand internet marketing campaigns, toolkits and standards. Participate in Corporate online marketing call and report back to team.
  • Develop, review and post social media content including image and video conceptualization and caption copywriting.
  • Monitor and manage activity and engagement on social channels including Facebook, Instagram, Twitter, and YouTube, while developing appropriate and timely responses.
  • Represent hotel by attending social and culinary events, onsite and/or offsite, to capture social media content where appropriate (evenings and weekends may be required)

Qualifications

  • Bachelors’ degree in Mass Communication or related field.
  • Minimum of 2 years’ experience in similar role.
  • Innovator.
  • Strong communication, negotiation and presentation skills.
  • High Energy, dynamic personality.
  • Results-driven.
  • Verbal, numerical and analytical abilities.
  • Excellent negotiations and influencing skills.
  • Able to drive actions that will add value to incremental spend.

Method of Application

Interested and qualified? Go to Accor on jobs.smartrecruiters.com to apply

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