Marketing Manager at Opticom Kenya Limited

Opticom designs and deploys integrated security solutions using a combination of the latest future-proof technologies and drawing on our 25 years combined experience in Kenya and the United Kingdom in security, to deliver a comprehensive protection management service. Opticom (K) Limited is a wholly owned subsidiary of Optimum Group Partnerships incorpora...
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Marketing Manager

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience5 years
  • LocationNairobi
  • Job FieldSales / Marketing / Retail / Business Development 

Main Duties & Responsibilities

  • Define and execute the marketing and communication activities according to the marketing plan.
  • Coordinate all marketing activities and events to generate leads.
  • Collaborate with other teams to promote offers.
  • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand-new audiences
  • Run regular promotions and campaigns and track their success.
  • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant.
  • Explore new ways to engage and identify new social networks to reach our target buyers.
  • Further develop the brand proposition, identity, website design, and content creation
  • Develop fun, exciting, and creative content to build the brand
  • Oversee all content that is put out regarding the brand and ensure consistency
  • Maintain and create new partnerships with a strong focus on growing our customer base
  • Create and maintain the budget and marketing plan, ensuring continual improvement using

Qualifications, Skills & Experience

  • Bachelor’s degree in Marketing, Public Relations, Mass Communication, or a closely related field
  • A Master’s degree in Marketing or a related field is preferred.
  • At least 5 years of working experience, preferably in management.
  • Experience working in a high-growth tech company will be an added advantage.
  • A great eye for design detail and a passion for a fast-paced and changing environment.
  • Excellent interpersonal skills in teamwork.
  • Proven creativity, analytical and problem-solving skills.
  • Excellent communication skills (written & oral); able to communicate effectively with technical and non-technical audiences through all levels and diverse experience and knowledge in Information systems.
  • Working knowledge of customer relationship management software (CRM).
  • Must be a strategic thinker and have strong negotiation skills.
  • Possess a collaborative mindset and work well as part of a team.
  • Superior time management abilities and capable of meeting deadlines.
  • Excellent organizational skills and ability to multitask.
  • Up to date on industry trends, as well as laws and regulations.
  • Ability to build strong relationships with clients and industry contacts.
  • Good business acumen.

Method of Application

Interested and qualified? Go to Opticom Kenya Limited on www.opticom.co.ke to apply

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