Brand Manager, BBU at AstraZeneca

AstraZeneca is a global, science-led biopharmaceutical company that spans the discovery, development, manufacturing, distribution and worldwide commercialisation of primary care and speciality care medicines. We believe the best way we can help patients is to focus on breakthrough science in order to uncover disease mechanisms and develop novel, targeted ...

 

Brand Manager, BBU

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience2 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

What You will do

You will be a critical player in ensuring the success of the Oncology and Rare Diseases BBU therapeutic area by delivering on strategic medical imperatives, driving scientific leadership, and building mutually beneficial partnerships with medical experts, diagnostic specialists, payors and PAGs. You will develop a deep scientific and medical understanding of the SA and SAR disease landscape, diagnostics, and treatment access to identify the best solutions for improving the patient journey, promote earlier diagnosis and enhance quality of care for our patients life-threatening, serious diseases.

Job Description

You will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships. Providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst practice leaders in different segments of the category /related market. The position of Brand Leader is responsible for building close working relationship with Medical, Access, SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for the incumbent to focus on.

Typical Accountabilities

Implementing marketing strategy according to marketing principles and provision of leadership

  • Guide the development and execution of a consolidated marketing strategy, aligned to the global strategy and LEX (launch Excellence) principles, to optimize product performance and create long-term competitive advantage for AstraZeneca.
  • Analyse market conditions, patient journey and forecast sales and market share.
  • Ensure regular interface with sales management team to get feedback on the execution of marketing initiatives/tools.
  • Track implementation plan with senior sales management to ensure achievement of targets.
  • Core responsibility of developing in-depth marketing and commercial plan.
  • Build robust Brand Plans & Brand Strategies
  • Continually provide customer feedback and macro view of the market through designated meets to achieve company’s Long, Medium- and Short-term IN marketing plans.
  • Review market assumptions and plans.
  • Validate sales and market share developments for products.
  • Facilitate cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).
  • Monitor implementation of all plans and ensure proactive decision-making based on clear customer insight and patient needs.
  • Share learnings and best practices from other markets with the marketing team and ensure that cross-market commonalities are captured.
  • Deliver clear, concise, high-quality IBR outputs based on defined input from finance and thorough understanding per product of the marketplace within specified timelines.
  • Deliver full-year sales and market share through ongoing tracking of performance and fast intervention and optimization of opportunities.

Financial budgeting and control

  • Entrench an innovative mindset in the department and monitor and ensure that key activities are delivered within budget.
  • Provide quarterly forecasts on the budget and projected year end spend, re-evaluating the budget in line with priorities, market conditions and a thorough understanding of products in the marketplace.
  • Collate monthly feedback report for department on finance, strategy achievement and implementation issues.

Maximized Stakeholder relationships

  • Develop and maintain relationships with key internal customers and maintain visibility and accessibility, working in close collaboration with them to realise AstraZeneca’s long-term objectives.
  • Provide input into the development and coordination of an integrated customer relation management approach in close collaboration with other departments.
  • Build relationships with Key External Experts (KEEs) to optimise current and future marketing initiatives and gain their support on overall strategy and positioning.

ESSENTIAL SKILLS AND EXPERIENCE REQUIRED

  • Bachelor’s Degree
  • 2+ years of commercial experience in Marketing and/or brand management
  • Prior experience in prelaunch & commercialising (preferably in global brand).
  • Understanding of the key Sub-Saharan Markets such as Kenya, Nigeria, Ghana and Ethiopia
  • At Least 2 years’ experience at Management level
  • Understanding of the development and commercialization of pharmaceutical products in Africa
  • Excellent Scientific knowledge
  • Ability to develop Strategic Plans & Partnerships
  • Experience developing a strategy and executing on that strategy.
  • Experience managing complex projects.
  • Ability to demonstrate good insight into the Pharma industry
  • Passion for customers
  • Excellent communication skills
  • Excellent documentation skills and attention to detail
  • Excellence & high level of Integrity
  • Responsibility & Accountability
  • Exceptional Work Standards
  • Computer literate (advanced level)

Method of Application

Interested and qualified? Go to AstraZeneca on astrazeneca.wd3.myworkdayjobs.com to apply

Comments

Post a Comment

Popular posts from this blog

Project Director at LVCT Health

LVCT Health is an indigenous Kenyan non-governmental and not-for-profit organization established in 2001. We are driving Kenya towards HIV prevention, with an ultimate goal of reducing HIV infections to zero. We offer integrated HIV services through development of models that are scaled up to the national models. We also carry out sexual and reproductive ...   Project Director Job Type Full Time Qualification MBA/MSc/MA Experience 7 - 10 years Location Kiambu Job Field Medical / Healthcare  Job purpose The Project Director will be responsible for providing overall strategic and technical oversight to the Dhibiti Project in Central region. This includes responsibility for the technical, monitoring and evaluation and financial and operations components of the project. S/he will work closely with the Program Director and other directors/managers to ensure adherence to technical and contractual requirements of the grant, achievement of targets and project alignment to institutional vision
Read more

Information Communication Technology - 12 Posts at Judiciary of Kenya

The Judiciary is one of the three State organs established under Chapter 10, Article 159 of the Constitution of Kenya. It establishes the Judiciary as an independent custodian of justice in Kenya. Its primary role is to exercise judicial authority given to it, by the people of Kenya. The institution is mandated to deliver justice in line with the Constitut...   Information Communication Technology - 12 Posts Job Type Contract Qualification Diploma Experience Location Nairobi Job Field ICT / Computer  , Internships / Volunteering  Job Description For appointment to an internship position in ICT, a candidate must:  Have a Diploma in any of the following fields: Computer Science, Information Technology, Information and Communication Technology or its equivalent from a recognized institution. Have graduated not earlier than the  year 2022;  Method of Application Interested and qualified? Go to Judiciary of Kenya on jobs.court.go.ke to apply
Read more

School Office Administrative Officer (a female preferred) at Tamkeen Integrated Schools

School Office Administrative Officer (a female preferred) Job Type Full Time Qualification BA/BSc/HND , Diploma Experience 3 - 5 years Location Nairobi Job Field Administration / Secretarial  Tamkeen Integrated Schools (TIS), is a private school in Kileleshwa providing the revered Cambridge System from Kindergarten to A-levels with a strong emphasis on STEM, Islamic Education, and Coding Programs. Our holistic approach integrates spiritual enrichment, recreation, and specialized teaching in Islamic Values, Arabic, and Quran memorization, fostering student ownership of learning in a modern Islamic education system. Tamkeen Integrated Schools is actively seeking a highly skilled Administrative Officer to join our team. The ideal candidate will bring a wealth of experience in school office administration, with a specific focus on the Cambridge system and academic matters. Exceptional organizational skills and a strong commitment to customer service and problem solving are essential. Key R
Read more