Brand & Marketing Associate at RSM

RSM is a powerful network of audit, tax and consulting experts with offices all over the world. As an integrated team, we share skills, insight and resources, as well as a client-centric approach that’s based on a deep understanding of your business. This is how we empower you to move forward with confidence and realise your full potential. This is The...

 

Brand & Marketing Associate

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience1 - 2 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding  , Sales / Marketing / Retail / Business Development 

We are seeking a creative, dynamic and motivated Brand & Marketing Associate to join our team at RSM Eastern Africa. The desired candidate will support the firm’s Brand & Marketing Coordinator to execute the firm’s marketing strategy and ensure consistent brand and social media compliance.

Responsibilities

  • Assist in the update and design of the firm’s regional marketing materials, including tax guides/alerts, capability statements, newsletters, the firm’s profile, recruitment posters, business booklets, and other promotional materials.
  • Assist in the creation and design of social media, website, and email campaign graphics using applicable design software.
  • Support the social media strategy by creating, scheduling, and managing content across all platforms.
  • Monitor social media trends, engagement, and analytics to improve content performance.
  • Assist in the creation of photo and video content, including capturing, editing, and posting.
  • Assist in organizing the firm’s client events, including seminars, webinars, client entertainment, charity, and sponsored events.
  • Maintain the client calendar of events and coordinate these in a timely manner, including assisting with client feedback and surveys.
  • Maintain the firm’s client and non-client register, create a database of internal CVs using RSM branding guidelines, and organize business card designs and photoshoots for new joiners.
  • Identify tender/proposal opportunities by scanning media and websites, and assist in the branding of departmental proposals using updated standard templates.
  • Assist in the recording and follow-up of weekly proposals, tracking business development activities, and supporting internal communications such as greetings and holiday cards, along with general administrative roles as needed.

Outcomes

  • Improved design quality in terms of creating visually appealing and brand-consistent marketing materials.
  • Increased social media engagement, growth in followers, and improved brand visibility across platforms.
  • Consistent posting of curated content, meaningful interactions with audience and monitoring of key social media metrics leading to actionable improvements in content strategy.
  • Actively developing technical skills on the job and through formal training and complying with the firm’s CPD requirements.
  • Ability to represent the firm at various events and portray a positive image of self and the firm and create a business network.
  • Ensuring the social media strategy is executed efficiently. 
  • Assist in the maintenance of marketing databases as required.
  • Ensured that technical newsletters/articles/bulletins are branded on timely basis.
  • Ensured that client seminars and other events are organised proficiently. 
  • Updated the various firm business development registers on a weekly basis.
  • Assist in the compilation of client survey results.
  • Ensured regular newsletters are designed for clients and non-clients.
  • Assisted in organising clients and non-clients events. 

Qualifications, Background, and Experience

  • Bachelor’s degree in Marketing, Communications or a relevant field.
  • Minimum of 1-2 years of experience in brand management, digital marketing, or social media.
  • Proficiency in design software (Adobe Suite, Canva) and video editing tools (Adobe, Cap Cut) would be an added advantage.

Skills and Competencies

  • Strong content creation skills, including writing, graphic design, and video production
  • Familiarity with digital marketing concepts, including SEO and email marketing
  • Fluency in English and excellent written and verbal communication skills
  • Familiarity with social media management and analytics tools
  • Fluency in MS Office applications and formatting
  • Fast learner and comfortable with new challenges
  • Integrity and reliability
  • Highly organized and able to manage multiple projects simultaneously in a fast-paced environment
  • Ability to work independently and as part of a team
  • Self-motivated and ability to take initiative

Method of Application

Interested and qualified? Go to RSM on forms.office.com to apply

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