Performance Marketing Associate at Peach Cars KE

e-commerce solution revolutionizing car ownership in sub-Saharan Africa. We started with an automotive marketplace, leveraging technology and robust offline operations to reduce pain points in the market for locally-used vehicles, delivering quality, convenience, and value to our customers. At Peach, we believe cars are more than their component parts - t...

 

Performance Marketing Associate

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience2 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Key Responsibilities:

  • Content and Brand Strategy
  • Collaborate with the marketing team to brainstorm and execute creative concepts for campaigns.
  • Content Production
  • Collaborate with the creative team to develop compelling ad creatives that drive conversions.
  • Ad Buying
  • Plan, execute, and manage performance marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
  • Monitor and analyze campaign performance, identifying trends and opportunities to optimize for higher ROI.
  • Conduct A/B testing for ads, landing pages, and creatives to improve performance metrics.
  • Performance Management
  • Work closely with the “Content Creation” team, both to set metrics for assessing effectiveness of content and then use these metrics to review and iteratively improve on content
  • Generate regular performance reports, providing actionable insights and recommendations.
  • Manage budgets effectively, ensuring optimal allocation and tracking.
  • Campaigns and Activations
  • When / if necessary, take part - as part of the Marketing team - in online / offline activities
  • Market Awareness
  • Stay updated with platform updates, algorithm changes, and best practices for digital advertising.
  • Research and implement new performance marketing strategies to reach and engage target audiences.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2+ years of experience in performance marketing or paid media management.
  • Proficiency in ad platforms such as Google Ads, Facebook Ads Manager, and analytics tools.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Experience with attribution models, audience segmentation, and customer journeys.
  • Exceptional attention to detail and organizational skills.
  • Ability to thrive in a fast-paced, results-oriented environment.

Knowledge and Experience:

  • Educational Background: A Bachelors degree in Marketing, Business or related field
  • Industry Experience: A minimum of 2 years of experience in marketing or paid media management.
  • Key Tool management: Proficiency in ad platforms such as Google Ads, Facebook Ads Manager and analytics tools.
  • Analytical Skills: Strong analytical skills with the ability to interpret data nad provide actionable insights.
  • Customer Engagement: Experience with attribution models, audience segmentation and customer journeys.

Method of Application

To apply, please submit your resume and portfolio to careers@peach-technology.com

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