Digital & Content Marketing Officer at ALN Kenya

ALN Kenya has been widely recognised as a leader by top directories and institutions. The firm has won various international awards, including the ‘African Law Firm of the Year – Large Practice’ award at the African Legal Awards five times since the launch of the award in 2013, including in 2020. This prestigious award recognises the firm&r...

 

Digital & Content Marketing Officer

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience5 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Storytelling and content development:

  • Craft and execute compelling brand narratives that showcase our firm’s thought leadership, expertise and impact.
  • Develop, edit, and manage content—including articles, case studies, opinion pieces, press releases and videos—for both digital and traditional channels.
  • Ensure all content aligns with the firm’s voice, values and market positioning.
  • Create and maintain a content calendar to ensure strategic distribution across various channels.

Campaign strategy design and execution:

  • Design and implement marketing campaigns that combine traditional and digital approaches to maximise audience engagement.
  • Work closely with leadership to shape messaging strategies that elevate the firm’s reputation and market influence.
  • Develop marketing assets including brochures, presentations, newsletters and thought leadership reports.
  • Monitor and optimise campaign performance using data analytics and audience insights.

Digital marketing and website management:

  • Manage and update the firm’s website to ensure it provides an engaging, user-friendly and SEO-optimised experience.
  • Oversee social media strategy and execution, driving engagement and audience growth across key platforms.
  • Utilise analytics tools to track and refine digital marketing performance.

Traditional media and public relations:

  • Develop content for print media, conferences, speaking engagements and press releases to enhance the firm’s visibility.
  • Collaborate with media partners to secure placements in key industry publications and news outlets.
  • Maintain relationships with journalists, legal publications and industry stakeholders.

Stakeholder engagement and brand positioning:

  • Work closely with internal teams including business development, marketing and legal experts to align content with broader firm objectives.
  • Ensure consistency in messaging and brand identity across all communication channels.
  • Train internal teams on best practices for content creation, storytelling and brand communication.

Industry trend monitoring and innovation:

  • Stay updated on emerging trends in digital and traditional marketing, particularly within the legal and professional services sector.
  • Identify opportunities for innovation and implement strategies that keep the firm ahead in a competitive market.

Experience and personal qualities:

The following experience is preferred:

  • Bachelor’s degree in marketing, Communications, Journalism, Media or a related field.
  • Additional qualifications in Digital Marketing and content creation are a plus.
  • At least five (5) years of experience in content marketing, storytelling or digital marketing preferably within the legal, consulting or professional services industry.
  • Strong experience in writing, editing, and developing engaging narratives for different audiences.
  • Proficiency in IT systems including Microsoft Office Suite and familiarity with digital marketing tools and platforms.
  • Excellent verbal and written communication skills, with an ability to distill complex legal concepts into accessible content.

The following personal qualities are preferred:

  • Strategic and creative thinking: Ability to develop compelling brand stories and execute innovative marketing strategies.
  • Research and analytical skills: Strong attention to detail and the ability to analyse data to inform marketing decisions.
  • Adaptability and tech-savviness: Up-to-date with the latest marketing trends, tools and technologies.
  • Effective communication: Strong storytelling ability, skilled in articulating complex information clearly and persuasively.
  • Organizational skills: Highly organised, ability to manage multiple projects and meet deadlines under pressure.
  • Team orientation: Collaborative mindset, working effectively with cross-functional teams and external partners.
  • Proactivity: Hands-on, action-oriented and capable of driving initiatives independently.

Method of Application

Interested and qualified? Go to ALN Kenya on aln.africa to apply

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