Marketing Officer at Kenya Institute of Management (KIM)

History The Kenya Institute of Management (KIM) is a membership based non-profit making professional management organization committed to the promotion of excellence and integrity in the practice of management. The Institute was established in 1954 as a premier institute that provides management consultancy and capacity building services to corporate orga...

 

Marketing Officer

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience3 years
  • LocationNairobi
  • Job FieldSales / Marketing / Retail / Business Development 

Main Responsibilities

  • Formulate and execute marketing plans in liaison with Unit Managers and other Functional Heads.
  • Develop, process, and dispatch marketing materials such as brochures, flyers, posters, and cards.
  • Generate live leads and follow up to convert them into business.
  • Implement the Institute’s marketing plan at the user unit to ensure total compliance.
  • Oversee the creation of advertisements and marketing materials to promote KIM products.
  • Participate in evaluating marketing activities to measure effectiveness.
  • Coordinate internal marketing activity schedules to avoid overlap and ensure proper planning.
  • Lead implementation of go-to-market campaigns to reach the target market and ensure quicker return on investment (ROI).
  • Prepare monthly marketing reports and maintain records of all activities.
  • Prepare marketing budgets in consultation with Heads of Functions and Regional Managers.
  • Develop and implement plans to strengthen relationships with media organizations for effective messaging and brand positioning.
  • Undertake digital marketing activities on platforms such as websites, Facebook, Twitter, LinkedIn, Instagram, and Google Ads, and provide social media performance monitoring reports.

Key Performance Indicators

  • Increase brand loyalty and equity.
  • Enhance brand visibility.
  • Ensure compliance with approved budgets.
  • Adherence to Institute policies and procedures.
  • Establish linkages that lead to business opportunities.

Competencies/Technical Skills

  • Computer literacy
  • Enterprise Resource Planning (ERP)
  • Customer care skills
  • Public relations
  • Report writing
  • Networking skills
  • Business development skills
  • Marketing skills

Knowledge and Experience Required

  • Bachelor’s degree in Marketing or a related field.
  • Three (3) years of relevant work experience in the service industry.

Method of Application

Interested and qualified? Go to Kenya Institute of Management (KIM) on docs.google.com to apply

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