Marketing Manager at Reeds Africa Consult

Reeds Africa consult (RAC) offers a broad scale of Human resource services designed to provide professional supports for the growing needs of today’s corporate organizations. Our services includes the entire employee life cycle in an organization from the point of recruitment, training and development, policy development, compliance audits, provision ...

 

Marketing Manager

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Key Responsibilities

  • Creating and implementing marketing plans for new and existing books to increase visibility and sales.
  • Design and manage promotional campaigns, including book launches, press releases, and author events.
  • Oversee website management, SEO, email marketing, and social media strategies to engage readers and expand the audience.
  • Strengthen the publisher’s brand through targeted campaigns and partnerships.
  • Build and maintain relationships with media outlets, book reviewers, and influencers to enhance book publicity.
  • Analyze reading trends, consumer behavior, and competitors to refine marketing strategies.
  • Work closely with authors, bookstores, libraries, and distributors to optimize book distribution and sales.
  • Track and measure the effectiveness of marketing campaigns, making data-driven improvements.

Key Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • Certification in digital marketing or related fields is a plus.
  • Strong understanding of digital marketing, SEO, and social media trends.
  • Excellent communication, creativity, and project management skills.
  • Ability to build partnerships with authors, media, and distributors.
  • Familiarity with book industry trends and audience engagement strategies.
  • Experience in book publishing, media, or content marketing
  • Ability to analyze market data and adapt strategies accordingly.
  • Creativity in developing innovative marketing campaigns

Method of Application

Interested and qualified? Go to Reeds Africa Consult on xorahr.com to apply

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