Senior Brand Manager at Reeds Africa Consult

Reeds Africa consult (RAC) offers a broad scale of Human resource services designed to provide professional supports for the growing needs of today’s corporate organizations. Our services includes the entire employee life cycle in an organization from the point of recruitment, training and development, policy development, compliance audits, provision ...

 

Senior Brand Manager

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience3 - 5 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

The Senior Brand Manager is responsible for leading the strategic development and execution of brand initiatives to drive market growth, consumer engagement, and business performance within the Fast-Moving Consumer Goods (FMCG) sector. This role involves brand strategy development, product innovation, consumer insights, marketing campaigns, and cross-functional collaboration to strengthen the brand's presence and profitability.

Job Description

Key Responsibilities

Brand Strategy & Management

  • Develop, implement, and monitor the annual strategic brand plan, ensuring alignment with business growth objectives.
  • Oversee brand budget management, ensuring optimal resource allocation and maximizing ROI.
  • Continuously evaluate and adjust brand strategies based on market trends, consumer insights, and performance metrics.
  • Identify and recommend market research programs to enhance brand positioning and stay ahead of competitors.

Product & Innovation Management

  • Analyze market research data, including secondary research, to identify opportunities and threats and adjust strategies accordingly.
  • Evaluate and oversee brand-packaging updates, including pack and range extensions.
  • Work closely with finance, procurement, production, and sales teams to ensure timely and full delivery of brand activities and innovations.

Marketing & Campaign Execution

  • Plan and execute integrated ATL and BTL campaigns, including TV, radio, print, digital, social media, and experiential marketing.
  • Manage brand advertising, sales promotions, and PR activities to boost brand sales and image.
  • Collaborate with advertising agencies to ensure effective brand messaging and adherence to next-generation marketing principles.
  • Oversee the design, procurement, and distribution of brand promotional materials, ensuring alignment with the strategic brand plan.

Consumer Insights & Market Research

  • Conduct regular trade visits to gather market intelligence and improve brand strategies.
  • Monitor brand availability and sales performance, identifying factors affecting market share and taking proactive actions to mitigate risks.
  • Track competitor activities affecting the brand and recommend corrective actions when needed.

Financial & Budget Management

  • Prepare monthly brand expenditure and variance reports, ensuring activities stay within budget.
  • Monitor brand costs and profitability, recommending areas for cost management improvement.

Cross-functional Leadership & Collaboration

  • Manage cross-functional projects to ensure all brand initiatives are executed efficiently and within scope.
  • Work closely with key stakeholders across departments to ensure brand alignment and operational success.

Job Requirements

Qualifications & Experience

  • Bachelor’s in Marketing, Business Administration, or a related field.
  • Minimum 3-5 years of experience in brand management, preferably within the FMCG industry.
  • Proven experience in product marketing, advertising, and consumer insights.
  • Strong understanding of digital marketing, e-commerce, and omnichannel strategies.
  • Experience managing P&L, marketing budgets, and performance metrics.

Method of Application

Interested and qualified? Go to Reeds Africa Consult on xorahr.com to apply

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