Marketing Communications Senior Coordinator at Boston Consulting Group (BCG)

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.

 

Marketing Communications Senior Coordinator

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience4 - 6 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

External & Client Marketing
Strategy & analysis

  • Curate a marketing strategy in collaboration with key stakeholders, identifying priority content aligned with local expertise
  • Develop an appropriate go to market strategy to bolster BCG as a market leader in East Africa
  • Conduct regular analysis of marketing metrics to assess performance and ROI, adjusting strategies as needed
  • Prioritize content topics, conceptual planning and press activities aligned with local market sentiment and interest
  • Conduct market Research & Analysis: staying abreast of industry trends, competitor activities and market dynamics

Events

  • Curate exclusive and themed BCG client events, executing at the highest level
  • Identify strategically aligned events for BCG to attend and/or sponsor locally and across Africa

Media, branding & collateral

  • Build a best-in-class suite of marketing & communication materials and outreach programmes for BCG’s clients to strengthen client relations
  • Drive and manage BCG’s social media channels as well as those of key leadership
  • Ensure brand management with coherent content in adherence to brand guidelines
  • Develop, organize and maintain marketing collateral assets, including photograph libraries, video content and branded merchandise

Operations

  • Support the Head of Africa for marketing and communications on Africa projects and operational structure builds and systems
  • Collaborate across Africa system on planning, Africa and global events, amplifying content and performance measurement
  • Track and plan against set budget, forecast future budget requirements
  • Manage supplier contracts and marketing related vendor relationships
  • Develop and maintain the client contact database in CRM and improve usage by the leadership group and their executive assistants
  • Work with the Alumni partner to develop and implement an integrated engagement programme for local alumni networks and the Africa system
  • Collaborate closely with Recruiting and Finance teams

YOU’RE GOOD AT

  • Understanding complex content and business priorities and developing content plans
  • Organising, structuring and planning the year ahead
  • Analysing performance data and sharing relevant metrics to improve performance
  • Executing events independently and identifying strategic opportunities for visibility and presence
  • Managing multiple projects in parallel in a fast-paced environment
  • Understanding what content appeals to employees and clients and what channels are best used to communicate these messages
  • Communicating, moderating, and networking
  • Influencing, and relationship building skills, especially of senior stakeholders
  • Written and oral presentations with strong attention to detail

You Will Bring (qualifications, Experience & Skills)

  • A marketing qualification / relevant undergraduate degree
  • 4 to 6 years of marketing and communications experience – preferably in consulting firms or a leading corporate
  • A high level of proficiency in English – both written and oral
  • Project management, complex problem structuring and solving experience
  • Sharp analytical skills, leadership and complex program management skills

Method of Application

Interested and qualified? Go to Boston Consulting Group (BCG) on careers.bcg.com to apply

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