Branding Consultant at Flone Initiative

Flone Initiative is a pan-African women-led non-profit organization working towards the realization of Safe, Accessible, Inclusive and Sustainable public transportation for all in Africa, with particular focus on women and vulnerable groups.

 

Branding Consultant

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience
  • LocationNairobi
  • Job FieldConsultancy  , Media / Advertising / Branding 

Objective

The primary objective is to develop and design a visually compelling and comprehensive Brand Guide Manual that reflects Flone Initiative’s mission, vision, and values, ensuring consistent and professional representation.

Scope of Work

Research and Analysis

  • Conduct a brand audit of existing materials to identify gaps and strengths.
  • Engage with Flone Initiative stakeholders to understand the organization’s ethos,
  • audience, and aspirations.

Core Brand Elements Development

  • Refine or update existing branding components (logo, tagline, etc.) as needed.
  • Define and document core brand elements, including:
  • Logo and its variations (primary, secondary, monochrome).
  • Typography (primary and secondary fonts, size hierarchy).
  • Color palette with detailed codes (CMYK, RGB, HEX).
  • Iconography and graphic elements.

Brand Voice and Messaging

  • Develop a tone of voice and messaging framework tailored to Flone’s audience.
  • Provide examples of core messages, taglines, and content style.

Brand Guide Manual Design

  • Design a visually engaging and user-friendly Brand Guide Manual
  • Include practical guidelines for implementing the brand across: print materials (brochures, posters, letterheads, etc.), digital platforms (social media, websites, email newsletters),presentations and reports, and event branding and signage.

Templates and Assets

  • Provide customizable design templates for core materials (e.g., PowerPoint slides, social media posts, business cards, etc.).
  • Deliver high-quality digital assets for all brand elements.

Capacity Building

Conduct a training session for Flone Initiative’s team to familiarize them with the Brand Guide Manual and its practical applications.

Deliverables and Timeline

  • Inception report with research findings—Week 1
  • Draft brand elements and concept designs—Week 3
  • Draft Brand Guide Manual (design included)—Week 5
  • Final Brand Guide Manual (print and editable formats)—Week 7
  • Training session and delivery of templates—Week 8

Qualications and Experience

The consultant/firm should have:

  • Proven experience in branding and visual identity development, particularly for NGOs or
  • social organizations.
  • Expertise in graphic design, branding, and communications.
  • Strong design portfolio, showcasing brand guidelines and manuals.
  • Ability to integrate themes of gender equity and sustainable mobility into branding.

Reporting and Supervision

  • The consultant/firm will report to Flone Initiative’s Executive Director or a designated representative.
  • Regular feedback sessions will be conducted to ensure the work aligns with Flone’s expectations.

Budget and Payment Terms

Applicants should submit a detailed financial proposal, including:

  • Professional fees.
  • Costs for design software, tools, and templates

Payment Structure

  • 30% upon signing the contract.
  • 40% upon submission of the draft Brand Guide Manual.
  • 30% upon delivery of the final manual and training session.

Method of Application

Interested and qualified? Go to Flone Initiative on www.linkedin.com to apply

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