Deputy Director, Business Tourism and Events at Kenya Tourism Board

Vision: To be the leading tourism destination brand in Africa by 2025 Mission: To inspire the world to visit Kenya through effective marketing of Kenya’s tourism products while enriching the lives of Kenyans and visitors alike.

 

Deputy Director, Business Tourism and Events

  • Job TypeContract
  • QualificationBA/BSc/HND , Diploma , MBA/MSc/MA
  • Experience10 years
  • LocationNairobi
  • Job FieldTravels & Tours 

Key Responsibilities

  • Developing Department’s Business Tourism Strategy and Annual Work Plans in collaboration with stakeholders
  • Conceptualize events and exhibition to ensure competitiveness, increased engagements and   conversion
  • Advises the Board and Management on identification and implementation of the departmental plan and on opportunities to realize maximum returns
  • Identifies strategic partners to complement events exhibition cost
  • Reviews the departmental reports to determine the level of effectiveness to inform subsequent strategies and actions.
  • Develop the departments Strategy and annual Work Plan in collaboration with Business Development Manager and Regional Deputy Directors, ensuring timely implementation to achieve targets.
  • Designs the concept of the event / exhibition based on the objectives established
  • Coordinates the Implementation of the department’s activities as guided by the AWP
  • Manages, supervises and monitors the department’s performance in order to achieve objectives.
  • Implements a system to measure the performance of events and exhibition activities.
  • Manages the department’s budget
  • Monitors and evaluates events & exhibitions’ effectiveness as a marketing tool.
  • Implements Quality Management System within the department
  • Manages the risk for the department.
  • Develops policies, strategies and procedures for the department
  • Identifies exhibition process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources
  • Negotiates sponsorship deals to complement events exhibition cost
  • Negotiates on exhibition locations, materials, space and cost
  • Oversee planning, execution and implementation of KTB’s local and international events;
  • Managing the KTB’s MICE ambassador programme and communicate with key stakeholders such as ministries, embassies, government institutions, NGOs, corporate leaders, university professors;
  • Oversee the planning and hosting site inspection visits for confirmed international clients and qualified potential international buyers
  • Spearhead the development of a database of national, regional and international MICE clients, planners, buyers and intermediaries
  • Identify marketing communication channels appropriate for Business Tourism
  • Overseeing timely and efficient implementation of the department’s plans and activities
  • Developing tools, metrics and parameters to measure the contribution of the organization to growth of tourism and export sectors
  • Oversee maintenance and tracking of potential business leads, sales bids won and lost and produce monthly reports
  • Collaborate with the key stakeholders to develop relevant strategies and techniques for use in business tourism development

Key Qualifications and Experience

The ideal candidate must possess the following:

  • Minimum of at least ten (10) years’ experience in a relevant field with at least five (5) in Exhibitions and Events Management and with Five (5) years in a supervisory position
  • Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
  • Bachelor’s degree in Industrial design, Interior design or related field with OR Bachelor’s Degree in any field from a recognized institution with Postgraduate Diploma in Design from a recognized institution.
  • Member of a relevant professional body
  • Management course lasting not less than four weeks
  • Proficiency in computer applications

Method of Application

Interested and qualified? Go to Kenya Tourism Board on 197.248.135.158 to apply

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