Business Development and Marketing Manager at Savannah Healthcare

At Savannah Healthcare we provide advanced, multidisciplinary care across specialties, delivering one standard of excellence for all. Our goal is to better serve our patients in a timely and convenient fashion. As a multidisciplinary service provider, our clinic contains a number of on-site services that would not be available at a typical provider.

 

Business Development and Marketing Manager

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience5 years
  • LocationNairobi
  • Job FieldSales / Marketing / Retail / Business Development 

Purpose of the job:

This individual will be responsible for creating and implementing strategies to improve the hospital’s market position and achieve financial growth. This role involves building key customer relationships, identifying business opportunities, negotiating, and closing business deals, and maintaining extensive knowledge of current market conditions.

Summary of Duties and Responsibilities:

  • Develop and implement growth strategies in line with the hospital’s vision and mission.
  • Onboard new insurance companies, agents, and private/public company managed medical schemes
  • Drive volume growth in existing partner schemes, SHIF, and uninsured patient traffic across all service lines
  • Lead and coordinate hospital marketing campaigns and activities, including digital platforms
  • Monitor competitor activities and provide insights to enhance the hospital’s market position
  • Collaborate with clinical teams to develop and implement new services and packages
  • Promote and lead initiatives like health talks, medical camps, wellness programs, and check-ups
  • Develop and execute business development plans (quarterly, monthly, weekly) with budget proposals
  • Manage and track approved marketing budgets for cost-effective resource use
  • Build hospital referral partnerships and networks with specialists, doctors, and general practitioners
  • Lead the uptake of specialised clinics and services, working with clinical teams
  • Identify new business opportunities and evaluate ROI on business development initiatives
  • Develop and execute customer/partner relationship management strategies
  • Collaborate with the customer care team to enhance partner retention and satisfaction
  • Build relationships with stakeholders including healthcare providers, payers, and industry partners
  • Foster community partnerships and referral networks
  • Lead and coordinate the Internal business development team fostering a collaborative and high-performance culture.
  • Oversee execution of weekly and monthly business development plans and prepare detailed reports
  • Mentor and coach the business development team to optimise performance
  • Work with marketing teams to create promotional materials and campaigns
  • Manage digital marketing efforts, including social media, email campaigns, and website content.

Minimum Qualifications:

  • Bachelor’s degree in Business Management/Administration, Healthcare Administration, or a related field from a recognized institution.
  • Minimum of 5 years of experience in business development, preferably in the healthcare industry specifically Private Hospitals.
  • Proven track record of driving business growth and forming strategic partnerships.
  • Strong understanding of the healthcare market, including trends, challenges, and opportunities.
  • Excellent communication and negotiation skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.
  • Proficiency in Microsoft Office Suite and CRM software.
  • Highly motivated and results oriented.
  • Strong organisational and time management skills.
  • Experience with market research and analysis.
  • Ability to manage multiple projects simultaneously.
  • Strong presentation skills.

Method of Application

Interested and qualified candidates are encouraged to forward their applications indicating their expected salary with detailed CV including 3 referees, telephone contact and email address to careers@savannahhealth.co.ke  on or before 12th March 2025. Quote the position you are applying for as the subject e.g. “Pharmaceutical Technologist”

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