Luxury and Premium Spirits Brand Ambassador at Diageo

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

 

Luxury and Premium Spirits Brand Ambassador

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Role Responsibilities: 

Advocacy & Capability Building

  • Deliver high impact training sessions, masterclasses, and tasting experiences for trade partners, internal teams, and key consumers.
  • Establish and nurture strong relationships with Trend Leading Accounts (TLA), distributors, and industry influencers.
  • Drive the spirits capability agenda within an assigned business unit, ensuring that internal and distributor teams are equipped with expert product knowledge and sales techniques.

Trade & Consumer Engagement

  • Develop and execute brand activations and luxury consumer experiences to drive visibility and preference for our premium spirits.
  • Collaborate with on-trade and off-trade teams to enhance brand presence, menu placement & consultation, and overall execution quality.
  • Monitor and capitalize on emerging luxury and premium consumer trends to maintain brand relevance and competitive edge.

Social Media & Influencer Collaboration

  • Partner with key accounts and influencers to create engaging, high quality brand content that enhances advocacy and awareness.
  • Support social media and digital engagement strategies in collaboration with marketing teams to strengthen our online brand presence.

Performance & Reporting

  • Track, measure, and report on key KPIs, including brand visibility, training effectiveness, advocacy reach, and commercial impact.
  • Provide quarterly insights and strategic recommendations to sales and marketing leadership based on market trends and activation performance.

Qualifications & Experience Required

  • Deep knowledge and experience in the luxury spirits industry, mixology, hospitality, or premium brand marketing.
  • Proven ability to educate and inspire diverse audiences through training, storytelling, and experiential events.
  • Strong relationship building skills, particularly with HNWIs, bar professionals, influencers, and key industry stakeholders.
  • A strong understanding of luxury consumer behavior and high end hospitality trends.
  • Experience working cross functionally with sales, marketing, finance and distributor teams to drive advocacy and execution.
  • Knowledge of social media and digital engagement strategies is an advantage.

Purpose of the role 

  • This role is essential to strengthening Diageo’s leadership in the luxury and premium spirits sector. As a Luxury & Premium Spirits Brand Ambassador, you will be at the forefront of shaping brand perception, building advocacy, and driving commercial success in the most influential accounts.
  • Diageo is committed to diversity, equity, and inclusion, and we encourage applications from individuals of all backgrounds. Flexible working arrangements are available to support work-life balance and career growth.
  • Character is Everything!

Experience and Skill Required; 

  • Bachelors Degree
  • Mixology experience

Method of Application

Interested and qualified? Go to Diageo on diageo.wd3.myworkdayjobs.com to apply

Comments

Post a Comment

Popular posts from this blog

Operations Associate at Kopo Kopo Inc

Kopo Kopo was launched in 2012 where we partnered with Safaricom to bring Lipa na M-Pesa Buy Goods service to small and medium businesses throughout Kenya and, today, we serve thousands of businesses from salons to restaurants to office supply stores, to schools. We have since partnered with other aggregator and mobile money partners with the ultimate goal of helping businesses leverage mobile payments. We are grateful for our unusual journey and look forward to helping our merchants in growing and prosper in the years ahead.   Operations Associate Job Type Full Time Qualification BA/BSc/HND Experience Location Nairobi Job Field Customer Care  Salary Range KSh 50,000 - KSh 100,000/month The Job:   The role will combine aspects of customer service and operations duties. Ultimately, you will be responsible for quickly solving problems for businesses that rely on Kopo Kopo’s technology. You will ensure that Kopo Kopo’s information systems are kept up to date, and will engage...
Read more

Senior Communications Officer at Natural State

Through large-scale restoration and rewilding, NATURAL STATE secures biodiversity, sequesters and stores carbon, and helps achieve the Sustainable Development Goals. Our goal at the NATURAL STATE research centre is to develop technology and financial systems that will catalyse large-scale restoration globally as well as help train future leaders for this...   Senior Communications Officer Job Type Full Time Qualification BA/BSc/HND Experience 8 years Location Nairobi Job Field Media / Advertising / Branding  Senior Communications Officer to lead our communications strategy, focusing on scientific, climate, and nature restoration initiatives. The ideal candidate will play a pivotal role in enhancing our brand presence, driving engagement, and conveying the impact of our work on preserving and restoring natural ecosystems. This position requires a blend of communications expertise, strategic thinking, and a deep understanding of climate, nature restoration, and scientific topics...
Read more

Project Director at LVCT Health

LVCT Health is an indigenous Kenyan non-governmental and not-for-profit organization established in 2001. We are driving Kenya towards HIV prevention, with an ultimate goal of reducing HIV infections to zero. We offer integrated HIV services through development of models that are scaled up to the national models. We also carry out sexual and reproductive ...   Project Director Job Type Full Time Qualification MBA/MSc/MA Experience 7 - 10 years Location Kiambu Job Field Medical / Healthcare  Job purpose The Project Director will be responsible for providing overall strategic and technical oversight to the Dhibiti Project in Central region. This includes responsibility for the technical, monitoring and evaluation and financial and operations components of the project. S/he will work closely with the Program Director and other directors/managers to ensure adherence to technical and contractual requirements of the grant, achievement of targets and project alignment to institutiona...
Read more