National Sales Manager - FMCG at HCS Affiliates Group

HCS Affiliates Group, is a one-stop human resources and management consultancy organization, headquartered in Nairobi, Kenya.

 

National Sales Manager - FMCG

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience8 years
  • LocationNairobi
  • Job FieldSales / Marketing / Retail / Business Development 
  • Our client, a well-established company in the FMCG sector and with a long track record in Kenya and overseas Markets, is seeking to recruit a National Sales Manager who will implement, improve present and future route to market and distribution strategies. He/she will also ensure the organizations continuous distribution capacity building growth through an optimum distribution strategy.

Reports to: Head of Sales & Marketing

Direct Reports: Demand Analyst; Logistics Coordinator

Key Duties & Responsibilities

Managerial Duties and Responsibilities

  • Develop policies and processes to be applied across the country that enables delivery of and efficient distribution system.
  • Develop and implement a comprehensive sales strategy that align with the company’s vision and goals 
  • Develop and implement distribution policies and processed for emerging modern retail channels to ensure maximum capitalization.
  • Assist the Head of Sales and Distribution develop National distribution route to market to ensure target achievements and company growth. 
  • Manage change initiatives as required. Maintaining productive working relationships with all the relevant contacts internally and externally within the distribution chain.
  • Provide the business and distribution team leadership keeping the Head of Sales and Distribution appraised.
  • Deliver regular updates and presentations to senior management, highlighting key achievements, challenges, and opportunities for growth. 
  • Assist the Head of Sales and Marketing in developing sales strategies and lead a national wide Sales team members to achieve the target. 

Operational Roles and Responsibilities

  • Manage the distribution channel activities and adjust routes to meet the needs of business partners and improve efficiency.
  • Regularly monitor sales performance against budget targets, providing timely updates and actionable recommendations to senior management 
  • Prepare monthly, quarterly and annual sales forecast
  • Develop and drive key distribution projects.
  • Take part in continuous in market assessments of route to market performance and give improvement recommendation.
  • Develop distributor logistics capability- infrastructure, business processes and systems.
  • Lead implementation of best practices in distribution and sales effectiveness across the country.
  • Ensure alignment and continuous order process automations with distribution partners on an integrated route to market.
  • Perform any other relevant duties that may be assigned by the supervisor within the scope of the position.

Key Result Areas:

The accountability areas are as follows;

  • Effective policies formulation and implementation for revenue growth. 
  • Productive working relationships internally and externally for enhanced customer satisfaction 
  • Timely and accurate market analysis report.
  • Enhanced clientele retention and growth rate.
  • Efficient and profitable distribution Channels 
  • Distributor management performance 
  • Collaboration and implementation of distributor support initiatives. 

Knowledge and Skills Required

The job holder must possess;

  • Bachelor’s Degree in a Business-Related course.
  • Professional course sales or related field will be an added advantage.
  • Eight (8) years of Senior management experience in a relevant field with an in-depth knowledge in Sales and distribution preferably in Fast moving consumer goods 
  • Understanding of Sales & Distribution – Expertise in sales techniques, retail and wholesale management, and customer segmentation.
  • Market Trends & Consumer Behaviour – Ability to analyse market dynamics, consumer purchasing patterns, and competitor strategies
  • Sales Forecasting & Budgeting – Competence in preparing sales projections, revenue planning, and cost management.
  • Pricing Strategy-Ensure brand profitability through correct pricing policies and product costing in liaison with the Finance function.
  • People Management – Ability to recruit, train, and mentor a high-performing sales team, encouraging a positive and goal-driven team culture.
  • Performance Management – Setting KPIs, monitoring progress, and driving results.
  • Customer Service Excellence – Ensuring client satisfaction and addressing complaints, improving service, and adapting strategies based on customer input.
  • Collaboration with Marketing Teams – Aligning sales initiatives with branding and promotional efforts.
  • Data-Driven Decision Making – Using analytics tools to track sales performance and market trends.
  • Effective Communication – Ability to present ideas clearly to teams, executives, and customers.
  • Negotiation Skills-Demonstrate ability to interact and convince stakeholders to support business strategies and deals.
  • A valid Kenyan driving license with driving experience.

Method of Application

Applicants who meet the requirements stated above should send their updated CV and cover letter with a day –time Telephone number to the email address: jobshag@hcsaffiliatesgroup.com  with National Sales Manager on the Subject line. Only shortlisted candidates will be contacted. 

Candidates MUST indicate their Current and Expected salaries

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