Product Development Executive at Kenya Airways

Kenya Airways, the leading African airline flying to more African destinations than any other carrier, takes pride in being at the forefront of connecting Africa to the world and the World to Africa through its hub Nairobi Jomo Kenyatta International Airport.



 

Product Development Executive

  • Job TypeFull Time
  • QualificationBA/BSc/HND , Diploma
  • Experience3 years
  • LocationNairobi
  • Job FieldSales / Marketing / Retail / Business Development 

Brief Description        

  • Job Purpose Statement: Undertake the evaluation, development and implementation of new products and product enhancements for greater customer satisfaction.

Detailed Description        

  • Deliver ad-hoc projects to launch new products and propositions to the market.
  • Quantify and Identify opportunities as well as makes recommendations of innovative ways to maximize availability and sales of KQ ancillary products.
  • Optimize pricing closely coordinating with pricing managers to ensure ancillary products are complementary and provide incremental revenue as opposed to competing with traditional airline products
  • Infuse insights from inventory management to ensure ancillary offers align with revenue management goals
  • Conduct competitor analysis, analyze consumer behavior and understand market trends to aid in decision-making before launch of new products
  • Generate reports and dashboards to track ancillary revenue performance, using the RevPlanner Decision Support tool and provide insights and recommendation for improvements
  • Develop and implement strategies to increase revenue across various channels including the website, mobile app, call centre, airport and onboard.
  • Gather customer feedback to improve the overall ancillary experience and maximize adoption rates
  • Track performance of ancillary products and challenge sales and ground services team to support
  • Liaising with commercial teams and training internal stakeholders (CTOs, ATOs, Contact Center) to ensure ongoing roadmap, development and improvement of KQ Ancillary products.
  • Working collectively with internal/external partners, take/lead role in partner discussions, ensuring alignment of processes, to achieve joint goal setting, leading to the implementation and operationalization of projects to reach Kenya Airways ancillary goals.
  • Facilitate direct ancillaries sales strategy based on data-driven findings and market research and cascading to all distribution channels available applying the Direct First Strategy
  • Help coordinate with marketing and product leads on key messaging for new and emerging products
  • Develop and implement marketing campaigns to promote ancillary products across multiple channels
  • Use customer segmentation and personalization techniques to create targeted marketing messages that improve conversion rates
  • Collaborate with Asante team to integrate ancillaries into frequent flyer promotions
  • Work with digital and UX teams to improve ancillary product placement, upselling strategies and user experience on booking platforms
  • Identify, manage, communicate, and resolve day-to-day matters arising in relation to existing partnerships.

Job Requirements        

  • University Degree in a business-related field or a business/travel/hospitality diploma with at least 3 years’ experience in an airline commercial environment.
  • Proficiency in MS-office, Internet, Databases
  • Fluent in written and spoken English
  • Needs to demonstrate knowledge of airline procedures and distribution systems
  • Creative and proven organizational skills
  • Supervisory/Management skills
  • Sound knowledge of the product development cycle.
  • Experience in strategic thinking to challenge status quo and create solutions
  • Specific experience in research methodology product development and brand innovation.
  • 3 years in a commercial environment
  • Excellent communication and presentation skills.

Method of Application

Interested and qualified? Go to Kenya Airways on i-pride.kenya-airways.com to apply

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