Senior Creative Director at Gap Recruitment Services Limited

Gap Recruitment Services Limited is a leading recruitment firm in Kenya where International and local companies find just the right fit talent.

 

Senior Creative Director

  • Job TypeFull Time
  • QualificationBA/BSc/HND , MBA/MSc/MA
  • Experience6 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Job Purpose:

Our client in the mobile industry is seeking an experienced and highly creative Creative Director to lead brand strategy, content development, and campaign execution. The ideal candidate will have a strong background in creative direction, branding, and digital marketing, with the ability to develop innovative campaigns that drive engagement, sales, and brand awareness. This role requires a blend of artistic vision, leadership skills, and technical expertise to ensure the brand stands out in a competitive market.

Key Responsibilities:

Creative Strategy & Branding:

  • Develop and execute creative concepts, campaigns, and storytelling strategies aligned with the company's brand and business objectives.
  • Oversee and maintain brand consistency across all marketing channels, including digital, print, social media, and retail displays.
  • Lead the creative process for product launches, advertising, and promotional campaigns, ensuring innovative and compelling messaging.

Content Development & Market Research:

  • Research African localized content adapted to different media and continuously optimize content through data-driven insights.
  • Plan, promote, and review brand marketing content to increase user engagement and activity.
  • Collaborate with the marketing team to create impactful product promotions that effectively combine content creativity with product selling points.

Team Leadership & Stakeholder Collaboration:

  • Build and lead a team of designers, copywriters, and content creators, fostering a collaborative and innovative work environment.
  • Work closely with marketing, product, and sales teams to translate business goals into effective creative strategies.
  • Oversee relationships with external agencies and production houses to ensure high-quality output within budget and timelines.

Trend Analysis & Performance Monitoring:

  • Stay ahead of mobile industry trends, consumer insights, and emerging technologies to integrate cutting-edge ideas into campaigns.
  • Monitor and analyze campaign performance, making data-driven adjustments to optimize engagement and return on investment (ROI).

Qualifications and Skills:

  • Bachelors or Masters degree in Graphic Design, Marketing, Advertising, or a related field.
  • Minimum of 6 years of experience in a creative leadership role, preferably in a marketing agency, mobile industry, or consumer electronics sector.
  • Proven expertise in branding, digital marketing, and multimedia content production.
  • Excellent content creation ability, with strong conceptual thinking.
  • Experience in product promotion, with the ability to effectively combine creativity with product positioning.
  • Basic graphic design skills.
  • Strong copywriting skills with the ability to create compelling marketing content.

Method of Application

Interested and qualified? Go to Gap Recruitment Services Limited on www.careers-page.com to apply

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