Brand Manager SSA (In Market Brands) at Novartis

Novartis provides healthcare solutions that improve and extend people’s lives. We use science-based innovation to address some of society’s most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible. Our company is focused on industry-leading divisions with i...

 

Brand Manager SSA (In Market Brands)

  • Job TypeFull Time
  • QualificationBA/BSc/HND , MBA/MSc/MA
  • Experience5 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Major accountabilities:

  • Align with and localize global therapeutic area and brand strategies.
  • Develop sales forecast with support from senior team.
  • Integrate input from all functions into the Brand Plan and message development for each customer segment, including payers.
  • Interact with all customer groups to make market observations and identify potential insights and market access issues.
  • Support and contribute to market research activities.
  • Segment customer groups by agreed criteria.
  • Identify potential key tactical options within each component of the marketing mix.
  • Create and deliver operational plans appropriate to the life cycle of the brand to optimize return for Novartis.
  • Lead development and delivery of key promotional campaign materials from insights to review, production, and implementation.
  • Lead the development of full-scale communication plans across the product life cycle.
  • Lead pre-launch and launch campaigns and evaluate outcomes.
  • Align cross-functional resources to the brand strategy.
  • Manage effective agency partnerships.
  • Monitor business performance and external environment via appropriate tools and take corrective action as required to meet business objectives.
  • Accountable for BeSure approvals where applicable.
  • Execute any relevant task assigned by the Portfolio Head to improve Novartis brands performance

Key performance indicators:

  • Achievement of assigned projects timelines, objectives (SMART) & KPIs.
  • Brand sales and market share vs. budget.
  • Planning of therapeutic area tactical plan.
  • Ensuring timely and compliant promotional material available to medical representatives.
  • Innovation and quality of deliverables.
  • Quality of input into brand strategy.
  • Quality of input into the pre-launch, launch process, and post-marketing surveillance.
  • Collaboration and interaction with internal stakeholders from relevant functions.

Work Experience:

  • 5+ years of experience in marketing or brand management
  • Launch experience

Education:

  • Bachelor’s degree required.
  • MBA/Post-graduate marketing qualification desirable.

Method of Application

Interested and qualified? Go to Novartis on www.novartis.com to apply

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