Brand Specialist at Safaricom Kenya

Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.

 

Brand Specialist

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience5 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Responsibilities

The role holder will be required to demonstrate the following competencies.

Brand building competency:

  • Define and refine the brand's positioning in the market, ensuring stand-out from competitors and appeals to the target audience.
  • Articulates the brand story clearly to various stakeholders in order to meet various business objectives
  • Analytical with ability to gather and evaluate information guiding the development of solutions that meet various business needs 
  • Turns growth issues and opportunities into insightful objectives, specified and implied tasks for the team
  • Builds business insights by seeing patterns in data and anticipates the future
  • Identifies behavior change barriers and triggers, and designs solutions to address them
  • Applies learnings from adjacent business units and other industries as well as taps into open innovation stream to help develop breakthrough ideas. 
  • Plan, execute, and measure the success of integrated brand campaigns across various channels, 

Productivity / Marketing effectiveness management:

  • Influences engagement approaches with a sharp focus on achieving critical KPIs.
  • Identifies and leverages synergies within the business to scale resources while delivering impact 
  • Digital evangelist who actively seeks opportunities for digitization to drive efficiency 
  • Influences partnerships and negotiations with a long-term  view in order to sustained high impact delivery 

Communication development and deployment:

  • Accountable for multiple 'one briefs' going to agencies 
  • Sets high standards for the business and agency teams, fostering a challenging, risk-taking environment.  
  • Uses a variety of techniques to engage and energize Safaricom & Agency teams, nurturing ideas that have the power to drive communication and business results 
  • Aligns campaign reverts to overall organizational goals, encouraging synergies where possible and avoiding cross-purpose executions  
  • Project management, prioritizing projects, balancing between business expectations and changes in operating environments
  • Utilizes agile rituals to create a visibly high performing cross-business team in a bid to unlock growth

People and Mindset Dimension

  • Demonstrates ownership by holding self & others to account for highest standards to drive brilliant execution 
  • Inspires teams to take entrepreneurial risks; encourage collaboration & learning 
  • Inspires and guides others, to live Safaricom Spirit e.g., listens & values to every voice 

Customer and Business Dimension

  • Balances customer and business needs in decisions
  • Ensures customer experience is at the core of all delivery 
  • Able to rally people behind a strong vision
  • Has strong commercial and risk-reward judgement
  • Is tech-driven and understands the role of tech in brand building and marketing communications to drive performance and efficiency.

Qualifications

Minimum qualifications: 

  • Bachelor's degree 
  • +5 years’ experience in brand management including atleast 2 years in senior roles in brand Management/ category marketing / innovations manager or Leadership roles in communications agency, strategy consulting, or related field

Method of Application

Interested and qualified? Go to Safaricom Kenya on egjd.fa.us6.oraclecloud.com to apply

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