Sales Representative- Mombasa at Biodeal Laboratories Limited

Biodeal Laboratories Ltd. is one of East Africa's leading pharmaceutical - human and veterinary - manufacturing, marketing and distributing Company. Situated in Nairobi, we employ over 200 people and supply the Kenyan, Rwandan and Burundi markets with first class generics medicines. We also manufacture disinfectants for hospitals and clinical use. Biodeal is a family owned company and one Kenya's TOP 100 SME's (KPMG/Business Daily Survey) and Legatum Africa Award for Entrepreneurship 2010 finalists (www.africaawards.com).

 

Sales Representative- Mombasa

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience1 year
  • LocationMombasa
  • Job FieldSales / Marketing / Retail / Business Development 

Job Summary:

The Sales Representative is responsible for the direct promotion and sales of Biodeal Laboratories' pharmaceutical products to healthcare professionals, distributors, and pharmacists. This role requires a highly motivated, results-oriented individual with excellent interpersonal skills and a deep understanding of product benefits. Sales Representatives will be the face of Biodeal, building strong relationships, achieving sales targets, and ensuring widespread availability and prescription of our products.

Key Responsibilities:

Healthcare Professional (HCP) Engagement:

  • Conduct daily in-person visits to target doctors (Dermatologists, Paediatricians, GPs, Physicians) as per the route plan provided by the Sales Coordinator.
  • Effectively detail Biodeal products, highlighting their features, benefits, and clinical efficacy to encourage prescription.
  • Address questions, provide scientific information, and manage objections professionally.
  • Distribute product samples, promotional materials, and medical literature.
  • Build and maintain strong, trust-based relationships with HCPs to foster long-term loyalty.

Pharmacy Engagement (Retail & Chain):

  • Visit retail and chain pharmacies regularly to check stock levels, ensure product availability, and place orders.
  • Negotiate favorable shelf placement and visibility for Biodeal products.
  • Educate pharmacists and pharmacy assistants on product knowledge and key selling points.
  • Install and maintain point-of-sale (POS) materials.
  • Gather market intelligence on competitor activities and consumer demand.

Distributor Engagement:

  • Conduct regular visits to assigned distributors to monitor stock levels, facilitate order fulfillment, and address any logistical issues.
  • Work with distributor sales teams to ensure their understanding and promotion of Biodeal products.
  • Strengthen relationships with key contacts within distributor organizations.

Sales Target Achievement:

  • Aggressively work towards achieving and exceeding assigned monthly and quarterly sales targets for all product categories (Gastro, Cough/Cold/Allergy, Derma) and individual SKUs.
  • Identify new business opportunities and expand market share within the assigned territory.

Reporting & Administration:

  • Accurately and promptly submit daily visit reports, sales figures, and market feedback through the designated CRM system or reporting tool.
  • Maintain detailed records of doctor, pharmacy, and distributor interactions.
  • Manage and submit expense reports in a timely manner.

Continuous Learning:

  • Stay updated on product knowledge, disease states, competitive landscape, and industry trends.
  • Actively participate in training sessions and team meetings.

CME organisation & Participation:

  • Actively invite and ensure the attendance of target doctors to small, focused CME events organized by the Sales & Marketing team.
  • Support the logistics and execution of CMEs as required.

Qualifications:

  • Education: Bachelor's degree in Marketing or Business Administration or Sales Communication or related. An added advantage if you have additionally studied Pharmacy or Medicine.

Experience:

  • Proven experience (1+ years) in medical/pharmaceutical sales is highly preferred. Highly motivated and teachable individuals with strong sales aptitude will be considered.
  • Experience in FMCG is a bonus.

Check if your CV matches this job with MyJobMag AI

Method of Application

If you are a results-oriented leader with a passion for the pharmaceutical industry, we encourage you to apply. Please submit your application, including your resume and a portfolio of your work, or email us at: Email: communications@biodealkenya.com

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