Category & Brand Manager - Beauty (Skin & Hair Care) at PZ Cussons

PZ Cussons is a dynamic consumer products group. We’ve created some of the world's best-loved and most trusted brands.

 

Category & Brand Manager - Beauty (Skin & Hair Care)

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience7 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Key Objectives

Develop and drive the overall brand/category strategies by creating and applying Regional/local marketing initiatives to deliver the right balance of organic growth, brand expansion and diversification, supported by the appropriate resources and information networks to deliver agreed profitability.

  • Create, develop, and oversee the implementation of brand strategy to support the overall marketing strategy.
    •  3-year brand growth strategy
    •  3-year innovation pipeline
    •  Annual digital plan
    •  Quarterly shopper plans
  • Category Specific goals:
    • Grow HC penetration leveraging opportunities in the various sub-brands and channel & innovating into spaces that drive accelerated category growth. 
    • Activate brand purpose: Caring for our everyday Sheros.
  • Deliver brand targets for NNS & GM%, M&C plans, NPD programs and brand equity / brand health measures (awareness, trial, attribute rating.)
    • Invest to drive CY performance through Activations & OTIF innovation plans supported by brand building.
    • Review NNS by sub brand monthly and drive gap fill conversations with channel
    • Drive NPD/ emerging category performance in primary channels.
    • Review quarterly consumer panel and drive actions to accelerate penetration. (Geographies, channels, SKUs or sub-brands).
    • Ownership and leadership of FY 24 sales plan and profitability by sub-brand. 
  • Deliver overall budgeted profitability by growing and sustaining brand performance.
    • Review price tree and category price movement monthly
    • Drive margin enhancing initiatives 
  • Lead NPD process for Kenya ensuring that its requirements are managed by various functions and delivered according to targets.
    • FY 24 Category refresh and expansion by Q3. 
    • Scope:
      • New bottle for ASL
      • Refreshed logo, graphics & claims
      • Doy Pack for DWL penetration
      • Concentrated Surface cleaner
      • Veggie Wash – drive category captaincy
  • Ensure category pricing supports brand positioning and is relevant to the competitive arena. 
    • 28.5% - 32% in FY 24.
  • Lead the selection of the appropriate Trade Channels
    • Ensure development and execution of trade standards in line with brand positioning and growth strategy
  • Explore and exploit new opportunities for the brand portfolio
  • Identify market, category and consumer insights and deliver agreed marketing research plans
    •  Selection of right insight tools to support penetration drive
    • Coordinate sessions and reviews
    • Lead projects/action plans arising from same.
  • Monitor, control, and report brand performance through internal & external brand health indicators such as NNS, GM, MC & key consumer KPIs providing solutions to shortfalls.
    • Buz Reviews, monthly scorecards, Buz Opps Reviews, Risks and Opps, Business Planning Steps
  • Execute brand M&C plan within guidelines & budget, creating and modifying as necessary to meet objectives follow SOPs for investment based on 
    • briefs
    • Sign-off
    • Procurement 
    • Monitoring
    • Evaluations
  • Proactively lead the Business Planning process.
    •  Drive inputs, thorough discuss and flow through for proper action closure. 

Qualifications Experience

  • Bachelor’s degree
  • Over 7 years demonstrated experience in Brand Management
  • Professional Qualification in Marketing is essential
  • Post graduate degree is desirable
  • IT savvy including the use of MS Office Suite of Applications

Capabilities/Technical skills

  • Consumer Champion
  • Insight generation (Proven strength)
  • Communication (Mastery)

Check if your CV matches this job with MyJobMag AI

Method of Application

Interested and qualified? Go to PZ Cussons on pzcussons.wd3.myworkdayjobs.com to apply

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