Digital Marketing Specialist at Sheffield Steel Systems

Sheffield Steel Systems was set up in 2003 with the aim of providing customized solutions suitable for the hospitality industry in Africa. Over the years the company has grown having installed over 7000 kitchens across Africa with some in Nigeria and Zambia. We have grown into a strong regional power house and now the leading supplier of commercial kitchen...

 

Digital Marketing Specialist

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Content Creation (Story Telling) 

  • Develop relevant content topics that reciprocate to the company’s values, solutions & target audience through visual, writing and videos.
  • Coordinate with different functions in the company to find best new stories to tell and share in social media platforms and other Medias.
  • Curate, create and publish relevant, original and high quality content.
  • Contribute and improve on newsletter for monthly circulation and highlights.

Online And Social Media Activities Management

  • Manage current social media platforms ie. LinkedIn, Meta-FB & IG, X, Youtube & Tiktok and explore new ones.
  • Set goals and plan out a social media strategy.
  • Develop and build an online brand awareness and online reputation
  • Monitor, manage and respond to online reviews and enquires on all platforms & e commerce
  • Participate in online advocacy efforts and look for cross promotional opportunities.
  • Monitor trends in social media tools, applications, channels, design and strategy and implement ones with most benefit.
  • Develop relationships through social media platforms.

SEO & SEM Development and Management

  • Coordinate and Develop SEO & SEM strategies to help generate more inbound traffic and SEO top listing from Google Ads, Video Ads, Display Ads etc
  • Photography and Videography
  • Take and edit photos and videos for product, project and company stories and profiles.
  • Track and analyze key metrics on all above scope of works to measure performance by reporting and accountability. 
  • Continually educate and research on most effective methodologies and online trends to maintain relevance of the Sheffield brand

REQUIREMENTS & SKILLS:

  • Degree in marketing/ journalism or a related field
  • Proven working experience in digital marketing (Please share your portfolio)
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of digital analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Social Media & SEM campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Check if your CV matches this job with MyJobMag AI

Method of Application

Interested and qualified? Go to Sheffield Steel Systems on www.linkedin.com to apply

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