Business Development Manager - Coast Region at Liberty Life

Liberty Life Assurance Kenya is a life insurance provider that has been providing relevant products to Kenyans for over 50 years. Our purpose at Liberty is to make a difference in people’s lives by making financial freedom possible. We change realities and make freedom possible by providing innovative and relevant solutions that help our customers prote...

 

Business Development Manager - Coast Region

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience8 years
  • LocationNairobi
  • Job FieldInsurance  , Sales / Marketing / Retail / Business Development 

Job Description

The purpose of the job is to drive new business sales targets through Direct, Broker, Bancassurance and Affinity channels. The role works with Pension Administrators, Brokers, Banks, Affinities and Independent Agencies as well as direct clients, through relationship building.

Key Responsibilities

Business Development

  • Develop sales strategies for the Pensions, Income Draw Down and Group life for various channels including Direct, Broker, Bancassurance and Affinity channels for personal achievement of targets and targets of BDE reports.
  • Execute/implement the sales strategies in collaboration with the client service teams in order to achieve set sales targets.
  • Prospect and close Pension and Group Life new business through Direct clients, Brokers, Banks, Affinities and independent Agents.
  • Deliver sales through cross selling within the Liberty Group through joint go to market initiatives with Heritage Insurance (joint tendering, cross-selling within Group clients among other activities).
  • Cross-sell on existing Liberty Clients to enable clients consume all Liberty products.
  • Engage Group Clients in annual strategic workshops to educate them on relevant industry topics and showcase Liberty Solutions.
  • Monitor and manage the effective growth of new products
  • Manage BDE reports to deliver on their sales targets

Operational

  • Prepare regular reports to management on personal and team performance against targets
  • Understand clients’ needs and translate them into actionable solutions to drive relevant product mix.
  • Build and strengthen relationships with internal and external partners (Brokers, Independent Agents) to maximize on business support.
  • Train partners and clients on our products to enable us to achieve optimal support.
  • Motivate, Train, mentor brokers and independent agents to grow their capacity and career prospects.

Qualifications

  • Bachelors’ degree in business related field from a recognized institution.
  • Professional qualification in Insurance (ACII, FLMI or AIIK)

Experience

  • At least 8 years’ experience in insurance two of which should be in a supervisory position with a focus on sales and distribution
  • Experience in managing Brokers and Independent Agents

Competencies

  • Sales and Marketing skills
  • In depth understanding of insurance Products, operations and concepts
  • Knowledge of insurance regulatory requirements
  • Stakeholder management
  • Ability to execute
  • Entrepreneurial and commercial thinking
  • Planning and organizing
  • Relating and Networking
  • Persuading and influencing
  • Presenting and communicating Information

Check if your CV matches this job with MyJobMag AI

Method of Application

If you meet the above requirements, you are encouraged to forward your application and updated CV to hr@libertylife.co.ke  by 31st August 2025 clearly state the job title on the subject heading. Liberty Life is an equal opportunity employer and actively encourages diversity.

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