Marketing & Content Development Lead at ClerkMaster Consulting

We are your trusted market intelligence consultancy with offices in Nairobi, Kenya; Addis Ababa, Ethiopia; Dar es Salaam, Tanzania; and Kampala, Uganda. Additionally, we cover markets such as Rwanda, Nigeria, and Egypt through our exclusive partners. We are dedicated to providing well-thought-out market and social research, along with insights. Equipped with the latest technology and a lean, astute, and well-motivated staff, we deliver quality results on short notice. Our partnerships with other industry experts help our clients better serve their customers and deliver a superior customer experience.

 

Marketing & Content Development Lead

  • Job TypeFull Time , Remote , Hybrid
  • QualificationBA/BSc/HND , MBA/MSc/MA
  • Experience6 - 10 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding  , Sales / Marketing / Retail / Business Development 

Role Overview

  • We are seeking a highly creative and strategic Marketing & Content Development Lead to drive our brand growth and engagement through compelling marketing campaigns and high-quality content. The ideal candidate will be responsible for shaping the brand voice, creating impactful narratives, and developing multi-channel marketing strategies that attract, engage, and retain our target audience.
  • This role combines strong skills in marketing strategy, content creation, storytelling, and digital engagement, with leadership responsibilities for guiding content teams and collaborating across departments.

Key Responsibilities

Marketing Strategy & Execution

  • Develop and execute integrated marketing strategies to build brand awareness, drive engagement, and support business growth.
  • Lead campaign planning, execution, monitoring, and performance reporting across digital and offline channels.
  • Identify opportunities for brand positioning and competitive differentiation.
  • Manage marketing budgets and ensure ROI-driven initiatives.

Content Development & Management

  • Create and oversee production of engaging content (articles, blogs, case studies, whitepapers, videos, social media, newsletters, etc.) aligned with brand voice and strategic goals.
  • Build a strong content calendar to support product launches, campaigns, and thought leadership.
  • Collaborate with internal teams (sales, product, design) to develop tailored content.
  • Ensure consistency of brand messaging across all platforms.

Digital Marketing & Analytics

  • Oversee SEO, SEM, email marketing, and paid campaigns to maximize reach and conversion.
  • Optimize content for digital platforms, ensuring strong engagement across social and owned media.
  • Monitor, analyze, and report performance metrics, providing insights for continuous improvement.

Leadership & Collaboration

  • Lead and mentor a team of content creators, marketers, and external vendors/agencies.
  • Foster a culture of creativity, innovation, and data-driven decision-making.
  • Work cross-functionally with senior leadership to align marketing initiatives with organizational priorities.

Qualifications & Experience

  • Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
  • 6–10 years of experience in marketing, content development, or brand communications, with at least 3 years in a leadership role.
  • Proven track record in developing and executing successful marketing campaigns.
  • Strong writing, editing, and storytelling skills with ability to adapt tone across different channels.
  • Proficiency in digital marketing tools (Google Analytics, SEO/SEM, CRM, social media management platforms, CMS).
  • Excellent project management, organizational, and leadership skills.
  • Creative mindset with strong analytical and problem-solving abilities.

Key Competencies

  • Strategic thinker with hands-on execution ability.
  • Exceptional communication and interpersonal skills.
  • Ability to lead teams and collaborate across functions.
  • Innovative, adaptable, and results-oriented.
  • Strong attention to detail and commitment to quality.

What We Offer

  • Competitive salary and benefits package.
  • Opportunity to shape and elevate a growing brand.
  • Dynamic and collaborative work environment.
  • Professional growth and development opportunities.

Check if your CV matches this job with MyJobMag AI

Method of Application

Only qualified and interested candidates should send their CV and cover letter on or before Friday 05/09/2025 to: info@clerkmasterconsulting.com

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