Business Development Manager at Mater Misericordiae Hospital

The Mater Hospital was opened in 1962 by the Sisters of Mercy, a Catholic Order of Nuns originating from Ireland, three years after registering themselves as the Registered Trustees of an entity under the Perpetual Succession Act (the succeeding legislation after independence). The "Sisters of Mercy" first set up a 60 bed general hospital to cat...

 

Business Development Manager

  • Job TypeFull Time
  • QualificationBA/BSc/HND , MBA/MSc/MA
  • Experience6 years
  • LocationNairobi
  • Job FieldSales / Marketing / Retail / Business Development 

The position reports to the Director Medical Services & Strategy and is responsible for identifying short- and long-term market opportunities; Championing the hospital brand internally and externally; ensuring every touch-point—from social post to sponsorship—reinforcing our clinical authority and caring ethos, deliver measurable increases in patient volumes, service-line penetration and payer mix through targeted campaigns and customer-retention programmes.

Main Duties and Responsibilities

  • Scan healthcare business macro-environment (demographic, economic, regulatory, technological) and competitive landscape; present quarterly briefings to EXCO.
  • Translate findings into segmentation, positioning and go-to-market plans for priority specialties.
  • Plan, produce and deploy multi-channel campaigns (digital, print, radio, events, CSR) that generate qualified leads and measurable conversions.
  • Own content calendar, creative approval and media buying; negotiate contracts to achieve cost savings vs industry benchmarks.
  • Design and execute CRM programmes (referral physicians, corporates, insurers, patients) that lift repeat visits.
  • Manage hospital website, SEO/SEM, social media and e-reputation.
  • Identify and convert sponsorship, CSR and PR opportunities that enhance brand equity.
  • Conceptualise and deliver CMEs, health camps, wellness days and flagship hospital events; track ROI through attendance, leads and downstream revenue.
  • Recruit, induct and develop Business Development Executives; complete quarterly performance reviews and individual development plans.
  • Participate in quality-improvement projects; submit accurate monthly dashboards and Board reports.
  • Any other duty as may be assigned from time to time

QUALIFICATIONS AND EXPERIENCE:

  • Bachelor’s degree in Marketing, Business, Communications or related field; MBA or postgraduate diploma in Marketing preferred.
  • Minimum 6 years’ progressive marketing/business development experience, of which at least 3 years were in a hospital, clinic, pharmaceutical or health-services environment.
  • Proficient in Google Analytics, CRM platforms, SEO/SEM tools and MS 365; comfortable interpreting financial statements.
  • Valid professional membership.

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Method of Application

If you are interested in the above position and you meet the requirements listed, please send your application together with a detailed CV, Copies of Academic Certificates, and three [3] referees and include their telephone contacts and email address to hrrecruit@materkenya.com to reach us not later than 30 th September 2025. Quote the title “Business Development Manager” as subject line when applying. Only shortlisted candidates will be contacted.

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