Digital Marketer at Bridge Talent Management

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Digital Marketer

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience4 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

About the role:

Our client is a leading provider of high-quality home healthcare solutions, committed to enhancing patients’ lives through compassionate and professional care. They are seeking a talented Digital Marketer to strengthen their online presence and drive meaningful engagement with their target audience.

Responsibilities:

  • Develop, manage, and optimize digital marketing campaigns across Facebook, Instagram, and Google Ads to generate qualified leads for home care programs.
  • Create engaging, SEO-friendly content and b visuals for social media, blogs, and websites to boost brand awareness and drive audience engagement.
  • Monitor and manage social media channels—responding promptly to comments, inquiries, and messages to maintain a professional and caring brand tone.
  • Track, analyze, and report campaign performance metrics, including lead generation, engagement rates, and conversion data, using tools like Meta Ads Manager and Lead management CRM.
  • Optimize ad creatives, copy, and landing pages for improved click-through and conversion rates.
  • Collaborate with internal teams to align marketing campaigns with company objectives and ensure consistency in messaging and branding.
  • Conduct market and audience research to identify trends and opportunities for campaign optimization.
  • Create and schedule content calendars highlighting caregiver programs, testimonials, awareness posts, and educational materials.
  • Manage and nurture leads through the CRM system, tagging and tracking outcomes to support follow-ups and improve lead quality.
  • Stay updated on digital marketing trends, platform algorithms, and industry best practices to enhance campaign performance continuously.

Requirements

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
  • About  4 years of experience in digital marketing, social media management, or content creation.
  • Proven ability to run successful social media campaigns and digital ads.
  • Strong knowledge of social media platforms, SEO, and digital advertising tools.
  • Excellent writing, communication, and creative skills.
  • Experience with analytics tools (Google Analytics, Meta Business Suite, etc.) to track performance.
  • Ability to work independently and collaboratively in a fast-paced environment

Check how your CV aligns with this job

Method of Application

Interested and qualified? Go to Bridge Talent Management on bridgetalentgroup.zohorecruit.com to apply

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