Head of Business Development at Trans World Radio- Kenya

Founded in 1976, Trans World Radio Kenya (TWR-K) was the second Trans World Radio international operation in Africa after the establishment of a station in the Kingdom of Swaziland in 1974. It was established by Rev. Stephen Boaklye Yiadom to prepare for the anticipated expansion of the ministry in Africa. Rev. Boakye Yiadom had worked for several years i...

 

Head of Business Development

  • Job TypeFull Time
  • QualificationBA/BSc/HND , MBA/MSc/MA
  • Experience15 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding  , Sales / Marketing / Retail / Business Development 

Key Responsibilities

Strategic Leadership

  • Develop and implement an annual Business Development Plan aligned with TWR’s ministry mission and organizational objectives.
  • Identify new opportunities across commercial, digital, and donor-funded sectors.
  • Conduct market research and competitor analysis to guide strategy.

Revenue Growth & Sales Management.

  • Lead and mentor sales teams across all SIFA FM stations.
  • Create innovative advertising, sponsorship, and fundraising packages.
  • Oversee sales performance, KPIs, digital monetization, and multi-platform revenue generation.

​​​​​​​Team Leadership & Culture Building

  • Build a strong, high-performance business development team.
  • Facilitate planning, review, and strategy sessions.

​​​​​​​Financial Management & Risk Oversight

  • Manage departmental budgets and ensure revenue targets are met.
  • Oversee contract management, revenue tracking, and financial reporting.
  • Identify and mitigate commercial risks.

​​​​​​​Reporting, Documentation & Compliance

  • Prepare timely business, financial, and partnership reports.
  • Ensure accurate documentation of contracts and sponsorships.
  • Uphold organizational policies, ethical standards, and confidentiality.

Qualifications & Experience

Essential Requirements

  • Bachelor’s degree in Business, Marketing, Media Management, or a related field.
  • Minimum 15 years of progressive experience in business development, sales, or partnerships.
  • Proven success in media (radio, TV, digital).
  • Strong stakeholder management experience across corporates, NGOs, government, and donors.
  • Demonstrated ability to lead diverse teams and drive revenue growth.

Added Advantages

  • Master’s degree (MBA, Strategic Management, Marketing, Communications).
  • Professional certification (CIM, MSK, PMP, PRINCE2, Fundraising, Digital Marketing).
  • Experience in large-scale contract negotiation, budgeting, and operational oversight.

​​​​​​​Key Competencies

  • Strong understanding of media markets and revenue models.
  • Excellent communication, negotiation, and presentation skills.
  • Strategic, analytical, and innovative thinker.
  • High integrity, collaborative spirit, and strong leadership presence.
  • Willingness to travel locally and regionally.

Check how your CV aligns with this job

Method of Application

Qualified and interested candidates should submit:

  • A detailed CV with three referees.
  • A cover letter outlining suitability for the role.
  • A recommendation letter from their local church.
  • Send applications to: recruitment@twr.co.ke
  • Deadline: 15th January 2026
  • Only shortlisted candidates will be contacted.

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