Marketing Officer at Janta Kenya

Janta Kenya is a HR Consultancy firm established with an objective of encompassing integral and necessary skills that most individuals and organizations need in everyday business. We have a team of professional HR consultants with extensive experience in all people management issues, and we are therefore well placed to offer advice for private, public and n...

 

Marketing Officer

  • Job TypeFull Time
  • QualificationBA/BSc/HND , Diploma
  • Experience2 - 3 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Role Purpose

  • The Marketing Officer will be responsible for planning, executing, and monitoring integrated marketing activities across the three businesses — Artistry by Njanja Studio, NK Lashes, and Njanja Beauty & Aesthetics Academy. The role ensures brand consistency, drives customer acquisition, improves retention, and supports sales growth through both traditional and digital marketing strategies.

Key Responsibilities
 Marketing Strategy & Planning

  • Develop and implement quarterly marketing plans for each business line.
  • Ensure all marketing initiatives align with overall business objectives and brand positioning.
  • Conduct market research to identify new opportunities, trends, and competitor activities.

Digital Marketing

  • Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn).
  • Develop and execute paid advertising campaigns (Google Ads, Meta Ads).
  • Coordinate content creation (videos, reels, stories, photos, graphics) in collaboration with designers and content creators.
  • Monitor analytics, engagement, and conversions, and adjust strategies accordingly.

Content & Branding

  • Maintain consistency of brand identity across studio, product, and academy.
  • Draft monthly content calendars and campaign proposals for approval.
  • Manage influencer collaborations and track ROI of partnerships.

 Customer Relationship Management (CRM)

  • Support implementation of CRM strategies for customer acquisition and retention.
  • Create and run loyalty campaigns, referral programs, and promotions.
  • Collect and analyse customer feedback to enhance service delivery.

 Events & Promotions

  • Plan and execute promotional campaigns, seasonal offers, and launch events.
  • Support academy recruitment campaigns (open days, information sessions).
  • Promote NK Lashes in retail, wholesale, and online channels.

Sales Support

  • Work with sales and service teams to develop campaigns that drive revenue.
  • Design and distribute promotional materials (flyers, brochures, digital catalogues).
  • Monitor inventory movement for NK Lashes and suggest sales-driving promotions.

Reporting & Analysis

  • Prepare weekly and monthly marketing performance reports.
  • Track KPIs including engagement rates, follower growth, campaign conversions, lead-to-customer ratio, and ROI.
  • Provide recommendations to management for continuous improvement.

Key Performance Indicators (KPIs)

  • Monthly follower growth (≥ 150 across platforms).
  • Engagement rate per post (≥ 10%).
  • ROI on paid ad campaigns (positive).
  • Academy student enrolment targets met.
  • NK Lashes monthly sales growth (aligned with targets).
  • Studio appointment bookings growth (≥ 20% YoY).

Qualifications & Skills

Education & Experience:

  • Bachelor’s Degree/Diploma in Marketing, Communications, Business, or related field.
  • 2–3 years’ experience in marketing, preferably in beauty, retail, or lifestyle industries.
  • Proven track record in digital marketing and campaign management.

Skills:

  • Strong knowledge of social media management and paid advertising.
  • Graphic design basics (Canva/Adobe) and content creation ability.
  • Excellent communication, writing, and presentation skills.
  • Analytical and data-driven mindset with ability to track ROI.
  • Strong organizational and multitasking ability.

Working Conditions

  • Based primarily at the Academy/Studio (Kiambu Road).
  • May require evening or weekend work during campaigns or events.
  • Contractor engagement — responsible for own statutory obligations.

Check how your CV aligns with this job

Method of Application

Interested candidates should send their CV, portfolio of marketing campaigns, and a brief cover letter to: vacancies@jantakenya.com

Comments

Post a Comment

Popular posts from this blog

Customer Support Representative at BasiGo

BasiGo is an e-mobility start-up looking to revolutionize the public transportation sector by providing public transport bus owners with a cost-effective electric alternative to diesel. Headquartered in Nairobi, Kenya, our team is strategically composed of seasoned entrepreneurs who have spent over a decade working and innovating within electric vehicle t...   Customer Support Representative Job Type Full Time Qualification BA/BSc/HND , Diploma Experience Location Nairobi Job Field Customer Care  About the role:  We are looking for Customer Support Representatives (CSR) to assist our customers with technical problems when using our products and services. You will be the primary point of contact for our customers and coordinate with all BasiGo departments to ensure that issues are resolved within SLA and customers are communicated promptly.  To be successful in this role, you should be an excellent communicator who easily gains client trust. You should ...
Read more

Operations Associate at Kopo Kopo Inc

Kopo Kopo was launched in 2012 where we partnered with Safaricom to bring Lipa na M-Pesa Buy Goods service to small and medium businesses throughout Kenya and, today, we serve thousands of businesses from salons to restaurants to office supply stores, to schools. We have since partnered with other aggregator and mobile money partners with the ultimate goal of helping businesses leverage mobile payments. We are grateful for our unusual journey and look forward to helping our merchants in growing and prosper in the years ahead.   Operations Associate Job Type Full Time Qualification BA/BSc/HND Experience Location Nairobi Job Field Customer Care  Salary Range KSh 50,000 - KSh 100,000/month The Job:   The role will combine aspects of customer service and operations duties. Ultimately, you will be responsible for quickly solving problems for businesses that rely on Kopo Kopo’s technology. You will ensure that Kopo Kopo’s information systems are kept up to date, and will engage...
Read more

Stores Clerk at Stratostaff

At Stratostaff we design, implement and manage workforce solutions for large, specialized or routine staff complements giving you the opportunity to focus on your core business.   Stores Clerk Job Type Full Time Qualification Diploma Experience 2 years Location Nairobi Job Field Procurement / Store-keeping / Supply Chain  ROLE PURPOSE   The ideal candidate will bring strong technical knowledge of spare parts, a solid understanding of inventory systems, and the ability to manage multiple stores efficiently. They will manage inventory across all store locations, including receiving and verifying deliveries, organizing and labeling stock, and issuing parts to mechanics and service teams. The role includes conducting regular stock checks, reconciling variances, liaising with suppliers and procurement on replenishment, maintaining accurate ERP records, and preparing inventory reports. The Stores Clerk will also help improve processes to strengthen stock control and operat...
Read more