Sales & Marketing Executive at People FOCO

We are a HR Consultancy firm that is very passionate about people and their contribution towards the growth and success of any organization. We create systems that are streamlined towards the attainment of the organizations goals and build the capacity of the organizations employees to deliver results.

 

Sales & Marketing Executive

  • Job TypeFull Time , Onsite
  • QualificationBA/BSc/HND , Diploma
  • Experience2 - 3 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding  , Real Estate  , Sales / Marketing / Retail / Business Development 

Job Purpose

  • To drive property sales, manage client relationships, and create digital marketing strategies that increase brand visibility, lead generation, and conversion across social media and online platforms.

Key Responsibilities

Real Estate Sales

  • Generate and convert leads through cold calling, site visits, referrals, and digital platforms
  • Conduct property presentations, client tours, and follow-up communications
  • Manage buyer inquiries, negotiations, and closing processes
  • Maintain updated knowledge of properties, pricing, and market competition
  • Prepare weekly sales pipeline reports and closing updates
  • Build and maintain strong relationships with property buyers, brokers, and partners
  • Meet monthly and quarterly sales target

Digital Marketing & Social Media Management

  • Create and execute digital marketing campaigns across Facebook, Instagram, TikTok, LinkedIn, and YouTube
  • Develop social media content (posts, videos, reels, property showcases, paid ads, etc.)
  • Manage and increase engagement, reach, and lead-generation through online platforms
  • Run and optimize paid ads (Meta Ads, Google Ads, etc.) to drive inquiries and site visits
  • Track analytics, performance data, and ROI of digital campaigns
  • Maintain and update website property listings and online marketplaces

Brand & Communication

  • Develop sales brochures, property pitch decks, and marketing materials
  • Represent the company at property expos, open days, and networking events
  • Support brand growth through email marketing, WhatsApp campaigns, and CRM updates

Qualifications & Experience

  • Degree or Diploma in Marketing, Sales, Business, Communications or related field
  • At least 2–3 years’ experience in real estate sales (mandatory)
  • Proven experience in digital marketing & social media management
  • Experience running online ads and lead-generation funnels is an added advantage
  • Valid driving license is a plus (optional based on client)

Skills & Competencies

  • Strong sales, negotiation, and closing skills
  • Excellent communication & customer-relationship skills
  • Creative social media content development skills
  • Proficient in digital marketing tools (Meta Business Suite, Google Ads, Canva, CRM systems, etc.)
  • Self-driven, target-oriented, and able to work with minimal supervision
  • Professional presentation & high level of personal integrity

Key Performance Indicators (KPIs)

  • Monthly sales targets achieved
  • Lead-to-conversion rate
  • Social media growth (followers, engagement, inquiries)
  • Cost per lead (CPL) and Return on Ad Spend (ROAS)
  • Brand visibility & campaign performance analytics

Check how your CV aligns with this job

Method of Application

Interested and qualified candidates should forward their CV to: recruitmenttrat@gmail.com using the position as subject of email.

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