Consultant - Digital Marketing Communication, Eastern & Southern Africa Regional Office, Nairobi at UNICEF

UNICEF is the world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, ...

 

Consultant - Digital Marketing Communication, Eastern & Southern Africa Regional Office, Nairobi

  • Job TypeFull Time , Remote
  • QualificationMBA/MSc/MA
  • Experience5 years
  • LocationNairobi
  • Job FieldConsultancy  , Media / Advertising / Branding 

Goal and objective:

Under the supervision of Partnerships Specialist and with guidance from Regional Communications Chief, the consultant will 

  • Work with digital marketing agency to create fundraising advertisements, landing pages and donor stewardship communication. This is in reference to the activity in the annual work plan that involves resource mobilization & partnerships strategies oversight, technical support, quality assurance and capacity development.   
  • Working with the Fundraising team in ESARO as well as the PFP and HQ experts, develop a framework for content production, that the country offices can use to guide their content gathering, and agencies can use for editing and postproduction. The framework should be informed by - UNICEF’s brand book, the ethical imagery guidance, the new inclusive story telling model and relevant fundraising strategies.   
  • Develop and produce content: based on this framework, and where needed working with internal and external consultants/agencies, the role will develop a content production plan and develop content that can include: 
  • Repurposed assets using archive material on UNICEF’s Digital Asset Management platform WeShare to create new assets.  
  • Creative conceptual assets using graphic/ animated elements. 
  • Remote produced content by remotely working with often amateur content creators to produce content packages.   
  • In-country content production by travelling to an affected country to produce content packages (often working in collaboration with local content creators).   
  • Managing post-production process of content assets.  
  • Ensuring that all content production and post-production meets UNICEF’s ethical and technical specifications and is prepared with various versions for dissemination including packaging on WeShare.  
  • Track and monitor performance of content. Working with fundraising consultants and agency, you will track the performance of fundraising content and make adjustments based on findings, allowing for all other factors of tests, including timing, quantity and channels of fundraising marketing products.  
  • Participate in fundraising working group, led by the PPP team, and also join the weekly communication team meetings, and the fortnightly strategy meetings.    

 Work relationships

  • Reporting to Fundraising Specialist with a dotted line reporting to Sr. Advisor, Communications. The position will also work closely with the PFP team in Geneva, global digital marketing agency and eventually local digital marketing agencies. 

Outputs/Deliverables: 

  • Under the supervision of the Partnerships Specialist and with guidance from Regional Chief of Communications, and working closely with the global team (PFP) and in accordance with UNICEF’s ethical imagery guidelines and technical specifications, the role will deliver:  
  • Develop framework for content creation and delivery  
  • Develop and create content in line with framework – in line with the demands of marketing and communication plans  
  • Produce a monthly report on performance of content, including reach, engagement and sign up from new and existing donors.  
  • Develop a donor recognition and visibility plan in line with the new global framework and including creative ideas for elevating profile of key donors in the region. 

To qualify as an advocate for every child you will have… 

  • Education: An advanced university degree in one of the following fields is required: Marketing, Communications, the humanities, journalism, broadcast, or another relevant field. Alternatively, a first-level university degree in a relevant field combined with 2 years of additional professional experience may be accepted in lieu of the advanced degree.  Any other additional training in a related field is an asset.  
  • Experience: A minimum of 5 years of experience in developing content for digital marketing / digital fundraising. 

Must exhibit the UNICEF Core Values of: 

  • Care 
  • Respect 
  • Integrity 
  • Trust 
  • Accountability 
  • Sustainability 
  • Competencies: the competencies that the consultant should have for the assignment include: 
  • Language: Proficient in English. 
  • Build and Maintain Partnerships. 
  • Drive to Achieve results. 
  • Innovates and Embraces Change. 
  • Manages Ambiguity and Complexity 
  • Thinks and Acts Strategically 
  • Works Collaboratively with Others 

Deadline: 19 Aug 2024

Method of Application

Interested and qualified? Go to UNICEF on jobs.unicef.org to apply

Comments

Post a Comment

Popular posts from this blog

Project Director at LVCT Health

LVCT Health is an indigenous Kenyan non-governmental and not-for-profit organization established in 2001. We are driving Kenya towards HIV prevention, with an ultimate goal of reducing HIV infections to zero. We offer integrated HIV services through development of models that are scaled up to the national models. We also carry out sexual and reproductive ...   Project Director Job Type Full Time Qualification MBA/MSc/MA Experience 7 - 10 years Location Kiambu Job Field Medical / Healthcare  Job purpose The Project Director will be responsible for providing overall strategic and technical oversight to the Dhibiti Project in Central region. This includes responsibility for the technical, monitoring and evaluation and financial and operations components of the project. S/he will work closely with the Program Director and other directors/managers to ensure adherence to technical and contractual requirements of the grant, achievement of targets and project alignment to institutional vision
Read more

Information Communication Technology - 12 Posts at Judiciary of Kenya

The Judiciary is one of the three State organs established under Chapter 10, Article 159 of the Constitution of Kenya. It establishes the Judiciary as an independent custodian of justice in Kenya. Its primary role is to exercise judicial authority given to it, by the people of Kenya. The institution is mandated to deliver justice in line with the Constitut...   Information Communication Technology - 12 Posts Job Type Contract Qualification Diploma Experience Location Nairobi Job Field ICT / Computer  , Internships / Volunteering  Job Description For appointment to an internship position in ICT, a candidate must:  Have a Diploma in any of the following fields: Computer Science, Information Technology, Information and Communication Technology or its equivalent from a recognized institution. Have graduated not earlier than the  year 2022;  Method of Application Interested and qualified? Go to Judiciary of Kenya on jobs.court.go.ke to apply
Read more

School Office Administrative Officer (a female preferred) at Tamkeen Integrated Schools

School Office Administrative Officer (a female preferred) Job Type Full Time Qualification BA/BSc/HND , Diploma Experience 3 - 5 years Location Nairobi Job Field Administration / Secretarial  Tamkeen Integrated Schools (TIS), is a private school in Kileleshwa providing the revered Cambridge System from Kindergarten to A-levels with a strong emphasis on STEM, Islamic Education, and Coding Programs. Our holistic approach integrates spiritual enrichment, recreation, and specialized teaching in Islamic Values, Arabic, and Quran memorization, fostering student ownership of learning in a modern Islamic education system. Tamkeen Integrated Schools is actively seeking a highly skilled Administrative Officer to join our team. The ideal candidate will bring a wealth of experience in school office administration, with a specific focus on the Cambridge system and academic matters. Exceptional organizational skills and a strong commitment to customer service and problem solving are essential. Key R
Read more