Marketing Manager at Workforce Africa

Workforce Africa is a HR solutions provider dedicated in the provision of Human Resource Management services across Africa. Our MISSION is to deliver Business Growth by leveraging on Talent.

 

Marketing Manager

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience5 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Job Summary:

  • The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive customer engagement, brand awareness, and revenue growth across all our business units. This role requires a creative and strategic thinker with a strong understanding of the wine and spirits market, excellent communication skills, and the ability to manage multiple projects simultaneously.

Key Responsibilities:
Strategic Planning and Execution:

  • Develop and implement integrated marketing plans that align with the company’s business goals and brand positioning.
  • Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
  • Create and manage annual marketing budgets, ensuring efficient allocation of resources.

Brand Management:

  • Maintain and enhance the company’s brand image across all channels and touchpoints.
  • Develop and oversee brand guidelines to ensure consistency in messaging, visual identity, and customer experience.

Digital Marketing:

  • Lead digital marketing efforts including SEO, SEM, social media, email marketing, and website management.
  • Analyse digital metrics and performance data to optimize campaigns and improve ROI.
  • Manage the company’s social media presence, creating engaging content and fostering community engagement.

Content Creation:

  • Oversee the creation of compelling content for various channels including blogs, newsletters, social media, and promotional materials.
  • Collaborate with designers, writers, and external agencies to produce high-quality marketing collateral.

Event Marketing:

  • Plan and execute marketing events such as wine tastings, product launches, and special promotions to drive customer engagement and sales.
  • Partner with the operations team to ensure seamless execution of in-store and off-site events.

Customer Relationship Management:

  • Develop and implement CRM strategies to enhance customer loyalty and retention.
  • Analyze customer data to segment audiences and tailor marketing campaigns accordingly.

Public Relations and Partnerships:

  • Manage public relations efforts to generate positive media coverage and enhance brand reputation.
  • Establish and maintain strategic partnerships with industry influencers, local businesses, and community organizations.

Sales Support:

  • Collaborate with the store managers to develop promotional materials and sales tools to support their efforts.
  • Monitor and report on the effectiveness of marketing initiatives in driving sales and meeting business objectives.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in marketing, preferably within the wine and spirits or hospitality industry.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing, social media platforms, and analytics tools.
  • Excellent written and verbal communication skills.
  • Creative thinker with strong problem-solving abilities.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Proficiency in marketing software and tools such as Adobe Creative Suite, Google Analytics, and CRM systems.
  • Passion for wine and spirits, with knowledge of industry trends and products.

Personal Attributes:

  • Highly motivated and results-oriented.
  • Strong leadership and team collaboration skills.
  • Detail-oriented with a focus on quality and consistency.
  • Ability to adapt to changing market conditions and business needs.

Method of Application

Interested candidates are invited to submit their resume, cover letter, and portfolio (if applicable) to talent@workforceafrica.co . Please include “Marketing Manager Application” in the subject line.

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