Go-To-Market (GTM) Manager - App Innovation - Field Product Marketing at Microsoft

Microsoft Corporation (commonly referred to as Microsoft or MS) is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operatin...

 

Go-To-Market (GTM) Manager - App Innovation - Field Product Marketing

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience
  • LocationNairobi
  • Job FieldSales / Marketing / Retail / Business Development 

Overview

The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale. 

As the Go-To-Market (GTM) Manager for App Innovation, you will be at the forefront of driving our go-to-market strategies, leading a team, and shaping marketing success. You’ll act as a thought leader, developing marketing strategies that align with our business goals. Your ability to track success criteria and performance metrics will be crucial in driving impactful outcomes. You will be working with emergent technology requires simplifying complex concepts. You’ll excel at creating alignment across teams, removing roadblocks, and ensuring seamless execution. 

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Minimum Requirements

  • You must be able to demonstrate your experiences of extensive marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work involvements.
  • You must have experience taking products to market in new technology categories.
  • You must be able to work a mandatory 4 days a week in either of our offices in Johannesburg OR Cape Town.

Additional or Preferred Qualifications

  • You have sales/ go-to-market (GTM) experience with a software development background (DevOps, GitHub, Agile, etc) – You will ideally have a good balance of GTM AND Technical experience (somewhere around a 60:40 split acts as a good guide)
  • Your strong stakeholder management skills are easy to identify, in terms of both influencing peers to drive projects forward and senior leadership engagements
  • You’re somewhat of a technical evangelist and may have had GTM experience with Tech start-ups. You probably enjoy speaking publicly about it.
  • If you have an MBA, you’ll stand out but it’s not an absolute requirement. Maybe it’s on your radar?
  • You’re a problem solver, an out-of-the-box thinker and are creative when it comes to deploying your solid technology knowledge. Cloud computing is particularly important to you because you understand the importance of its digital evolution.
  • Your understanding of Microsoft Azure services will be an advantage (ideally confirmed by certifications like Azure Fundamentals, Azure AI Fundamentals and Azure Data Fundamentals)
  • Your experience in working in cross-regional roles will be a positive.

Responsibilities

As a Business Leader, you will play a pivotal role in driving growth and market success. Here are your key responsibilities:

  • Partnership for GTM: Collaborate closely with various business areas to drive go-to-market (GTM) strategies for aligned Solution Plays. Your focus will be on identifying growth opportunities in the market and creating clear execution plans. You will influence and coach field teams, sales operations, and marketing plans. Your expertise will be crucial in converting strategic priorities into effective local execution and partner across Microsoft core teams to ensure that the voice of the field is integrated into strategy development and program design.
  • You will land and champion solution plays, ensuring connected sales and marketing execution across all segments and collaborate closely with partner teams to develop local partner-led marketing strategies and demand generation initiatives that support solution play performance while championing Microsoft’s strategy and Solution Areas, building a strong industry presence.
  • As a Product Leader, you will shape the success of our offerings and advocate as the voice of the Customer, Partners, and Field. Provide thought leadership on competitive landscape, solution area gaps, sales trends and your insights will drive improvements in our GTM plan as you grow organizational capability by providing true insights, learnings, and identifying blockers for leaders, managers, and sellers and implement standardized rhythms and tools that increase customer and partner-facing time for sellers by activating leaders and managers by optimizing investments and resources, leveraging data-driven analysis.
  • As an exemplar of our values, culture, and leadership principles, you will create clarity, foster shared understanding and build clear courses of action as you pursue the right outcomes to achieve success without boundaries.
  • You will model Microsoft Culture by living out our leadership principles, including the Model, Coach, and Care approach and build organizational capability by strengthening capabilities for employees, partners, and market opportunities.
  • You will cultivate Inclusive Teams by creating effective and inclusive teams where people can thrive and contribute their best work.
  • You will transform behaviors by Influencing and evangelizing new ways of working, transforming behaviors across the organization.

Method of Application

Interested and qualified? Go to Microsoft on jobs.careers.microsoft.com to apply

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