Content Marketing & Community Manager at Old Mutual Kenya

Old Mutual Kenya is based in Nairobi and is part of a larger group that offers solutions in long-term savings, asset management and investment. We offer solutions to individuals and corporates underpinned by our core values which are: Respect, Integrity, Accountability and Pushing beyond boundaries.

 

Content Marketing & Community Manager

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience3 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Content Creation:

  • Develop and create high-quality, visually appealing, and engaging content (text, images, videos) for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and the company website.
  • Create engaging short videos showcasing products

Content Plan Execution:

  • Collaborate with the business marketing team to develop and implement a comprehensive content plan that aligns with the company's goals and objectives.
  • Manage the content calendar and ensure consistent and timely posting according to the content calendar.

Community Engagement:

  • Design initiatives to keep the community active, fostering a positive environment.
  • Monitor and respond to comments, messages, and mentions on social media platforms to engage with the audience and maintain a positive online presence.
  • Create and manage programs to identify and reward brand advocates.
  • Conduct regular surveys to gather community insights and feedback.

Social Listening and Feedback Integration:

  • Monitor social media to gather feedback and report insights to inform marketing strategies.
  • Ensure community feedback influences product development and marketing strategies.

Email Marketing and Webinars:

  • Develop and optimize email campaigns to drive engagement and conversion.
  • Plan webinars with internal experts and guest speakers.

Analytics and Reporting:

  • Track and analyze performance metrics such as engagement, reach, and conversion rates.
  • Provide regular reports to the marketing team with actionable insights.

Cross-Functional Collaboration:

  • Work closely with other teams such as business marketing, digital and data, and customer service to ensure cohesive messaging and a consistent brand voice across all channels.
  • Assist in planning and executing social media campaigns, including contests, promotions, and partnerships with influencers or other brands.

Ensure Compliance to Brand Guidelines:

  • Ensure that all content created adheres to the company's brand voice, guidelines, and policies.

SKILLS AND COMPETENCIES

  • Strong writing and editing skills with experience in creating social media and website content.
  • Ability to manage a content calendar ensuring consistent and timely posting.
  • Strong creativity and design skills, including proficiency in graphic design and video editing software.
  • Experience in developing and optimizing email campaigns to drive engagement and conversions.
  •  Experience in planning and hosting webinars and podcasts with internal experts and guest speakers.
  • Proficiency in managing online interactions and responding to inquiries across platforms.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Passion for social media and staying updated on emerging trends and technologies.

KNOWLEDGE & EXPERIENCE

  • Proficiency in social media management tools and analytics software.
  • Knowledge of email marketing platforms. Familiarity with webinar platforms (e.g., Zoom, Microsoft Teams).
  • Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro).
  • Basic understanding of website content management systems (CMS).

QUALIFICATIONS

  • A bachelor’s degree in marketing, Communications, Journalism, Public Relations, or a related field.
  • Beneficial certifications in digital marketing, social media management, content marketing, and community management.
  • At least 3 years of experience in content creation, social media management, community engagement, or a similar role.

Method of Application

Interested and qualified? Go to Old Mutual Kenya on oldmutual.wd3.myworkdayjobs.com to apply

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