Content Marketing & Community Manager at Old Mutual Kenya
Old Mutual Kenya is based in Nairobi and is part of a larger group that offers solutions in long-term savings, asset management and investment. We offer solutions to individuals and corporates underpinned by our core values which are: Respect, Integrity, Accountability and Pushing beyond boundaries.
Content Marketing & Community Manager
- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience3 years
- LocationNairobi
- Job FieldMedia / Advertising / Branding
Content Creation:
- Develop and create high-quality, visually appealing, and engaging content (text, images, videos) for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and the company website.
- Create engaging short videos showcasing products
Content Plan Execution:
- Collaborate with the business marketing team to develop and implement a comprehensive content plan that aligns with the company's goals and objectives.
- Manage the content calendar and ensure consistent and timely posting according to the content calendar.
Community Engagement:
- Design initiatives to keep the community active, fostering a positive environment.
- Monitor and respond to comments, messages, and mentions on social media platforms to engage with the audience and maintain a positive online presence.
- Create and manage programs to identify and reward brand advocates.
- Conduct regular surveys to gather community insights and feedback.
Social Listening and Feedback Integration:
- Monitor social media to gather feedback and report insights to inform marketing strategies.
- Ensure community feedback influences product development and marketing strategies.
Email Marketing and Webinars:
- Develop and optimize email campaigns to drive engagement and conversion.
- Plan webinars with internal experts and guest speakers.
Analytics and Reporting:
- Track and analyze performance metrics such as engagement, reach, and conversion rates.
- Provide regular reports to the marketing team with actionable insights.
Cross-Functional Collaboration:
- Work closely with other teams such as business marketing, digital and data, and customer service to ensure cohesive messaging and a consistent brand voice across all channels.
- Assist in planning and executing social media campaigns, including contests, promotions, and partnerships with influencers or other brands.
Ensure Compliance to Brand Guidelines:
- Ensure that all content created adheres to the company's brand voice, guidelines, and policies.
SKILLS AND COMPETENCIES
- Strong writing and editing skills with experience in creating social media and website content.
- Ability to manage a content calendar ensuring consistent and timely posting.
- Strong creativity and design skills, including proficiency in graphic design and video editing software.
- Experience in developing and optimizing email campaigns to drive engagement and conversions.
- Experience in planning and hosting webinars and podcasts with internal experts and guest speakers.
- Proficiency in managing online interactions and responding to inquiries across platforms.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Passion for social media and staying updated on emerging trends and technologies.
KNOWLEDGE & EXPERIENCE
- Proficiency in social media management tools and analytics software.
- Knowledge of email marketing platforms. Familiarity with webinar platforms (e.g., Zoom, Microsoft Teams).
- Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro).
- Basic understanding of website content management systems (CMS).
QUALIFICATIONS
- A bachelor’s degree in marketing, Communications, Journalism, Public Relations, or a related field.
- Beneficial certifications in digital marketing, social media management, content marketing, and community management.
- At least 3 years of experience in content creation, social media management, community engagement, or a similar role.
Method of Application
Interested and qualified? Go to Old Mutual Kenya on oldmutual.wd3.myworkdayjobs.com to apply
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