Marketing Manager at Nomad Africa

Nomad Africa is the publisher of Nomad Magazine, East Africa's premier travel magazine, aimed at a new breed of traveller seeking inspiration on places to go and things to do.

 

Marketing Manager

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience5 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

As the Marketing Manager, you will be a commercially minded, strategic thinker excited to supercharge growth. Reporting directly to the CEO, you will have experience at a senior level, but also humble enough to get your hands dirty. We are still in the start-up phase, there is plenty of opportunity to get involved and be part of Nomad’s success.

Key Responsibilities:

  • Grow Nomad Africa's Community across all channels and set a marketing strategy in collaboration with Head of Content
  • Develop and execute a paid media strategy including creating a media plan, compiling a chase list, and implementing a comprehensive performance reporting system
  • Drive and monitor website conversions, carefully tracking our performance and strategising ways of improvement
  • Identify and outreach to key partners that build brand awareness
  • Work with the content team to drive repeat and referral business through our club
  • Bring valuable insights into audience preferences, competitive dynamics, and market trends.

Key Skills:

  • Hold a bachelor’s degree in marketing or a related field
  • At least 5 years of previous experience in paid marketing
  • Expertise across social media, Google Ads, email marketing, SEO and PPC, and proficiency in data analysis tools such as Google Analytics.
  • A proven track record of successful marketing campaigns with demonstrated ROI
  • Hands-on experience in handling marketing budgets and forecasting/reporting results
  • Ideally some experience in PR & Travel Industry
  • Excellent organisational and time management skills
  • Strategic thinker with great analytical skills
  • A positive attitude and collaborative nature
  • Familiarity with the travel industry would be a significant advantage,
  • Endless energy and the ability to just get work done
  • Work in a fast-paced, start up environment
  • Is friendly, sociable, and diplomatic

Method of Application

Interested and qualified? Go to Nomad Africa on www.linkedin.com to apply

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