SEO & Digital Marketing Specialist at Hanmak Technologies Ltd

Hanmak Technologies was formed with an inspiration to offer custom-made software solutions and customer tailored services to businesses and other organizations in Kenya and around the region. Its birth was as a result of the need in the market for local software solutions that would solve local business problems. With its entry in the market with a local...

 

SEO & Digital Marketing Specialist

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience2 - 4 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Job Description 

The SEO & Digital Marketing Specialist will be responsible for driving brand awareness and lead generation through digital channels. The SEO & Digital Marketing specialist will have responsibilities that cross the business spectrum from technology to marketing. 

Responsibilities 

  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. 
  • Optimize copy and landing pages for search engine marketing. 
  • Perform ongoing keyword discovery, expansion and optimization 
  • Develop and implement link building strategy 
  • Work with marketing teams to drive SEO in content creation and content programming 
  • Design digital marketing materials 
  • Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). 
  • Brainstorm new and creative growth strategies through digital marketing. 
  • Plan, execute, and measure experiments and conversion tests. 
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 
  • Identify critical conversion points and drop off points and optimizes user funnels.

Requirements and Skills 

  • Proven hands-on SEO & digital marketing experience, particularly within tech industry 
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 
  • Experience in optimizing landing pages and user funnels 
  • Experience with A/B and multivariate experiments 
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) 
  • Experience in setting up and optimizing PPC campaigns on all major search engines 
  • Working knowledge of HTML, CSS, and JavaScript development and constraints 
  • Knowledge and hand-on skills in both static and motion graphics design 
  • Knowledge and hand-on skills in AI Video generation tools such as Veed 

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Method of Application

Interested and qualified candidates should apply using the Apply Now button below.

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