Social Media Manager Associate at Morsan HR Consulting

Morsan is a global powerhouse in hr consultancy, with a strong reputation built on excellent client relationships. Our specialization lies in tailoring comprehensive hr services to meet your organization's unique needs. from talent acquisition and development to performance management and hr strategy, we offer a wide range of solutions designed to elevate y...

 

Social Media Manager Associate

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience2 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Our client is seeking a Social Media Manager Associate to support the planning, execution, and day-to-day management of digital content across various social media platforms. The successful candidate will be responsible for ensuring a consistent and engaging brand presence online, monitoring interactions with the audience, and providing meaningful support to the marketing and creative teams. This role is best suited for a detail-oriented, tech-savvy individual who thrives in a fast-paced digital environment and has a genuine interest in brand storytelling and online engagement.

Key Responsibilities

Content Scheduling & Publishing:

  • Manage the daily posting of approved content across all brand social media platforms (Instagram, Facebook, TikTok, X), using tools like Meta Business Suite, Later, or Buffer.

Content Calendar Management:

  • Develop and maintain a monthly content calendar in coordination with marketing campaigns, product launches, seasonal events, and promotions to ensure timely and aligned communication.

Community Engagement:

  • Actively monitor, respond to, and engage with followers’ comments, messages, mentions, and tags across all platforms, in a tone that aligns with the brand’s identity.

Trend Research & Insights:

  • Conduct ongoing research on digital trends, platform algorithm updates, emerging hashtags, and relevant conversations to identify engagement opportunities.

Performance Tracking & Reporting:

  • Track key performance metrics (engagement, reach, impressions, follower growth, saves, shares, etc.) and compile weekly reports with actionable insights and recommendations.

Collaboration with Creative Teams:

  • Liaise with graphic designers, videographers, and content creators to ensure that all visual and written content is brand-aligned, optimized for each platform, and ready for publishing.
  • Caption Writing & Proofing: Write, edit, and proofread captions to ensure they are grammatically correct, compelling, and consistent with the brand tone and style guide.
  • Customer Feedback Escalation: Identify and escalate online customer concerns, complaints, or inquiries to the appropriate internal departments for swift resolution, ensuring proper tracking and closure.
  • Campaign Execution Support: Provide logistical and administrative support in the execution of digital marketing campaigns, influencer collaborations, giveaways, and sponsored promotions.
  • Asset Management: -Maintain an organized archive of all digital content including approved visuals, videos, user-generated content, and campaign assets for easy access and reference.
  • Platform Optimization:- Ensure all posted content adheres to platform-specific requirements including video ratios, caption length, thumbnail placement, hashtags, and tagging for maximum visibility.
  • Quality Assurance:-Conduct regular reviews of live content and competitor pages to ensure quality standards are maintained and that the brand remains relevant and competitive.
  • Cross-Functional Communication:- Work closely with the marketing, customer service, and product teams to stay informed of business priorities and ensure social media communication is aligned with overall objectives.

Qualifications and Experience

  • Bachelor’s degree in Marketing, Communication, Media Studies, Public Relations, or a related field from a recognized institution.
  • Minimum of 2 years’ experience in social media coordination, digital marketing, or content support.
  • Strong command of platforms including Instagram, Facebook, TikTok, X (formerly Twitter), and LinkedIn.
  • Proficient in tools such as Meta Business Suite, Canva, CapCut, InShot, or similar design and editing software.
  • Excellent writing and grammar skills in English (fluency in Kiswahili is an added advantage).
  • Knowledge of digital culture, trends, hashtags, and audience behaviors.
  • Comfortable interpreting analytics and performance metrics to inform digital strategy.
  • Strong organizational skills and the ability to manage multiple priorities and deadlines.
  • Certifications in digital marketing or social media (e.g., Facebook Blueprint, Hootsuite, Google Digital Garage) are an added advantage.

Check if your CV matches this job with MyJobMag AI

Method of Application

Interested and qualified? Go to Morsan HR Consulting on morsanhr.co.ke to apply

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