Brand Manager at Bridge Talent Management

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Brand Manager

  • Job TypeFull Time
  • QualificationBA/BSc/HND , MBA/MSc/MA
  • Experience5 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Duties and Responsibilities

Strategic Brand Planning

  • Formulate, communicate, and execute comprehensive brand strategies aligned with overarching business objectives.
  • Conduct in-depth market analyses, competitor assessments, and consumer insights to identify opportunities for brand differentiation and sustained growth.

 Brand Portfolio Management

  • Oversee the holistic management and evolution of the brand portfolio, ensuring coherence with company vision and responsiveness to market trends.
  • Develop and implement brand architecture strategies that optimize the positioning of each brand within the portfolio.

Cross-Functional Leadership

  • Provide strategic leadership to cross-functional teams, fostering collaboration and a shared vision for achieving brand goals.
  • Work closely with senior executives to ensure brand strategies are fully aligned with overall business objectives.

Brand Positioning and Messaging

  • Define, refine, and maintain brand positioning to ensure consistent and compelling messaging across all channels and touchpoints.
  • Direct the creation of campaigns and creative assets that effectively communicate brand identity and values.

Brand Performance Analysis

  • Establish KPIs and performance metrics to measure the success of brand initiatives.
  • Regularly analyse brand performance, consumer behaviour, and market trends to guide strategic decision-making.

Innovation and Expansion

  • Drive brand innovation by identifying and leveraging emerging market trends and shifts in consumer behaviour.
  • Lead brand expansion initiatives into new markets or product categories, ensuring alignment with the brand strategy.

Budget Management

  • Manage and allocate budgets effectively, ensuring optimal use of resources for maximum brand impact.
  • Prepare accurate financial forecasts and reports, maintaining fiscal discipline in brand-related initiatives.

Stakeholder Collaboration

  • Collaborate with internal and external stakeholders, including marketing, product development, and external agencies, to enhance brand initiatives and partnerships.

 Legal and Compliance Oversight

  • Ensure all brand initiatives adhere to legal and regulatory standards, collaborating with legal teams to mitigate risks.

​Requirements

Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field. An MBA is an added advantage.
  • Minimum of 5 years’ experience in a brand management role, preferably within the FMCG industry.
  • Proven success in developing and implementing effective brand strategies and campaigns.
  • Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
  • Exceptional strategic thinking, analytical, and problem-solving capabilities.
  • Excellent communication and presentation skills.
  • In-depth knowledge of market trends and consumer behaviour within the industry.

Key Skills and Attributes

  • Strong communication, presentation, and reporting skills
  • Leadership and teamwork
  • Integrity and accountability
  • Analytical and budgeting acumen
  • Entrepreneurial mindset
  • Flexibility and adaptability

Check how your CV aligns with this job

Method of Application

Interested and qualified? Go to Bridge Talent Management on bridgetalentgroup.zohorecruit.com to apply

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