Brand and Social Media Growth Strategist at Nyota Njema Real Estate

Nyota Njema Real Estate is an award-winning real estate company redefining land investment in Kenya. We specialize in diverse, tailor-made land investment solutions designed to meet the evolving needs of different investor profiles — from individuals and couples to youth, diaspora Kenyans, and investment groups. Our goal is to make land ownership in Kenya ...

 

Brand and Social Media Growth Strategist

  • Job TypeFull Time , Hybrid
  • QualificationBA/BSc/HND , Diploma
  • Experience
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Job Purpose:

Lead Nyota Njema’s social media and customer-facing brand experience to grow awareness, generate qualified leads and strengthen trust with target audiences through data-driven content, campaigns and community management.

Main responsibilities:

  • Define and execute a monthly social media strategy aligned to business objectives to increase brand reach, engagement and lead generation.
  • Create and manage a content calendar (short-form video, static posts, stories, thought leadership) to maintain consistent brand voice and storytelling across channels.
  • Run and optimise paid social campaigns and measure ROI to maximise qualified leads and cost-efficiency.
  • Improve brand experience across touchpoints (social, website landing pages, client onboarding materials) to increase conversion and satisfaction.
  • Collaborate with Sales and Client Success to convert social leads into qualified prospects and handover for onboarding.
  • Monitor social analytics and produce weekly/monthly reports with actionable optimisations.
  • Coordinate and mentor external creators, freelancers or interns as needed to deliver quality content on schedule.

What We’re Looking For

Qualifications:

  • Diploma or Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 3 years of relevant experience.

Knowledge & Experience:

  • Strong understanding of social media strategy and channel best practices.
  • Familiarity with basic brand experience principles and customer journey mapping.
  • Proficient in analytics tools such as Meta Business Suite and Google Analytics (GA4).

Skills:

  • Excellent content creation and copywriting skills for social media platforms.
  • Basic video editing skills (CapCut, Premiere Rush) and graphic design proficiency (Canva).
  • Proven social media portfolio demonstrating measurable growth and engagement results.

Personal Attributes:

  • Self-motivated, resilient, customer-focused, creative, data-driven, collaborative, and deadline-oriented.

Check how your CV aligns with this job

Method of Application

Interested and qualified candidates should apply using the Apply Now button below.

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