Brand Marketing- Lead Non-Alcoholic Beverages at CDL Human Resource

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

 

Brand Marketing- Lead Non-Alcoholic Beverages

  • Job TypeFull Time
  • QualificationBA/BSc/HND , MBA/MSc/MA
  • Experience5 - 8 years
  • LocationKiambu
  • Job FieldMedia / Advertising / Branding 

Key Responsibilities

  • Category Strategy & Planning
  • Develop and implement annual marketing plans aligned with growth targets.
  • Identify category and channel opportunities (e.g., wellness, on-the-go, pack innovation).
  • Turn consumer and shopper insights into actionable brand and trade initiatives.
  • Brand Management & Communication
  • Lead brand positioning and communication for existing and new products.
  • Execute ATL, BTL, and digital campaigns to build preference and differentiation.
  • Maintain consistent brand messaging across all touchpoints.
  • Trade & Channel Activation
  • Develop and execute trade marketing and in-store activation plans.
  • Collaborate with Sales and RTM teams to enhance visibility across GT, MT, and HoReCa.
  • Track and optimize trade activation ROI.
  • Innovation & Portfolio Development
  • Support innovation and NPD from concept to launch.
  • Coordinate with R&D, Supply Chain, and Sales for successful product rollouts.
  • Identify opportunities for category expansion (e.g., hydration, energy, or functional drinks).
  • Data & Performance Management
  • Track brand health, market share, and performance KPIs.
  • Use insights to guide portfolio and investment decisions.
  • Present quarterly performance and business reviews.

Requirements

Education:

  • Bachelor’s degree in Marketing, Business, or related field; CIM or MBA preferred.

Experience:

  • 5–8 years in FMCG marketing, including 3+ years in non-alcoholic beverages (juices, water, or soft drinks).
  • Skilled in competitor tracking, ABL/BTL campaign support, customer complaint handling, and market intelligence.
  • Proven success in brand and trade marketing in a competitive FMCG environment.
  • Strong understanding of Kenyan and East African trade channels.
  • Excellent analytical, commercial, and execution capabilities.
  • Experience with digital marketing, influencer campaigns, or experiential activations.
  • Familiarity with SAP (S4HANA), BI tools, or marketing analytics systems.

Check how your CV aligns with this job

Method of Application

Interested and qualified? Go to CDL Human Resource on cdl.zohorecruit.com to apply

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