Sales & Business Development Manager(New Markets) - Animal Feeds at Bridge Talent Management
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Sales & Business Development Manager(New Markets) - Animal Feeds
- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience8 - 10 years
- LocationNairobi
- Job FieldSales / Marketing / Retail / Business Development
Key Responsibilities
Market Strategy & Expansion Planning
- Conduct comprehensive market research, including competitor analysis, customer mapping, and channel landscape assessment, to identify and prioritize new geographic regions for expansion.
- Develop and execute data-driven market entry and business development plans for new regions, defining the optimal route-to-market (e.g., distributors, direct sales, depots, agents).
- Establish and manage new depots and logistics channels to ensure efficient product distribution and supply chain integrity in emerging markets.
Channel & Distribution Network Development
- Design, build, and manage a multi-tier distribution network from inception — identifying, recruiting, onboarding, and training channel partners (distributors, wholesalers, key retailers).
- Develop and implement channel partner programs, including incentive structures, performance metrics, and support systems to drive growth and engagement.
- Negotiate and finalize partnership and distribution agreements, ensuring alignment with company objectives, policies, and profitability targets.
Team Building & Leadership
- Recruit, train, and lead a new high-performing sales team dedicated to the expansion markets.
- Set clear performance goals and provide continuous coaching and performance management.
- Foster a culture of accountability, collaboration, and results orientation.
Sales Execution & Performance Management
- Drive achievement of sales, revenue, and market share targets in new regions.
- Implement structured sales processes, CRM tools, and pipeline management discipline.
- Analyze sales data to identify trends, gaps, and opportunities for improvement.
Cross-Functional Collaboration
- Work with internal teams including Customer Experience, Marketing, Logistics, and Production to ensure market readiness and smooth execution of expansion initiatives.
- Coordinate with internal support teams for sales reporting, logistics, and operational alignment.
Reporting & Analysis
- Prepare and present regular performance reports to senior management.
- Provide actionable insights and recommendations to guide strategic decision-making.
Requirements
- Bachelor’s degree in Business Administration, Sales, Marketing, Agribusiness, or a related field.
- 8–10 years of progressive sales management experience, with a proven record of launching new markets and building successful teams.
- Strong experience in distribution channel management, route-to-market strategy, and partner development—ideally within agribusiness, FMCG, or animal feed industries.
- Excellent analytical, strategic planning, negotiation, communication, and leadership skills.
- Valid driver’s license and willingness to travel extensively.
Check how your CV aligns with this job
Method of Application
Interested and qualified? Go to Bridge Talent Management on bridgetalentgroup.zohorecruit.com to apply
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