Brand Manager at Bamburi Cement Ltd

Bamburi Cement is East Africa's leading cement company with a long and sound history of providing quality innovative construction solutions while being sustainable in its operations.



 

Brand Manager

  • Job TypeFull Time
  • QualificationBA/BSc/HND , MBA/MSc/MA
  • Experience8 - 10 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

ABOUT YOU

You are a seasoned marketing and brand professional with a strong background in brand strategy, market analysis, product marketing, and stakeholder engagement. You naturally combine creativity with commercial thinking and are comfortable leading projects end-to-end, from insight to execution. You excel at collaborating across teams, managing agencies, and delivering brand experiences that drive business impact. You are detail-oriented, analytical, and passionate about building brands that inspire loyalty and trust.

SUMMARY OF YOUR RESPONSIBILITIES

  • Ensure compliance with Health & Safety rules. This is a core component of all roles at Bamburi Cement, aligned with Group H&S guidelines.
  • Lead the development and execution of Bamburi Cement’s brand strategy, ensuring relevance, consistency, and market competitiveness.
  • Drive integrated marketing campaigns across digital, traditional, and on-ground channels to increase brand visibility and customer engagement.
  • Conduct market and consumer insights analysis to inform brand positioning, communication strategies, and product development.
  • Manage brand guidelines and ensure consistent application across all commercial fronts
  • Oversee creative development, content creation, and storytelling initiatives in partnership with marketing agencies and internal teams.
  • Lead product branding initiatives, including new product launches, packaging development, and value proposition refinement.
  • Support trade marketing activities, including merchandising, promotions, and customer experience enhancements.
  • Monitor brand performance metrics and market trends to guide decision-making.
  • Manage the marketing budget, ensure cost control, and review agency invoices and campaign ROI.
  • Build strong relationships with external partners, including agencies and industry bodies to maximize brand impact.
  • Support the execution and organization of commercial events, and sponsorships, working closely with agencies, suppliers, and internal teams to ensure brand consistency across all touchpoints.

YOUR QUALIFICATIONS, EXPERIENCE & SKILLS

Level of education

  • Bachelor’s degree in Marketing, Business, communications or related field.
  • A Master’s degree or professional certification in marketing, brand management, digital marketing, or market research is an added advantage.
  • Membership in relevant professional bodies (e.g.,MSK, CIM, ACCA Digital Marketing) is desirable.

Technical Competencies

  • Minimum 8–10 years’ experience in brand management, marketing, or product marketing, ideally within FMCG, manufacturing, or related industries.
  • Proven experience leading brand strategy, managing integrated campaigns, and collaborating with creative and media agencies.
  • Strong understanding of digital marketing, consumer behaviour, market segmentation, and brand analytics.
  • Demonstrated ability to translate insights into actionable brand and communication strategies.
  • Experience with product development, packaging, and go-to-market planning.
  • Strong project management skills with the ability to coordinate multiple initiatives simultaneously.
  • Management & Soft Skills
  • Excellent communication, storytelling, and presentation skills.
  • Strong negotiation and stakeholder management capabilities.
  • Ability to think strategically while executing with precision and attention to detail.
  • Creative mindset paired with analytical discipline and sound commercial judgment.
  • High level of professionalism, integrity, and accountability.
  • Ability to work collaboratively and influence across functions and seniority levels.

Check how your CV aligns with this job

Method of Application

APPLICATIONS VIA career.applications.bamburi@bamburigroup.com

Comments

Post a Comment

Popular posts from this blog

Customer Support Representative at BasiGo

BasiGo is an e-mobility start-up looking to revolutionize the public transportation sector by providing public transport bus owners with a cost-effective electric alternative to diesel. Headquartered in Nairobi, Kenya, our team is strategically composed of seasoned entrepreneurs who have spent over a decade working and innovating within electric vehicle t...   Customer Support Representative Job Type Full Time Qualification BA/BSc/HND , Diploma Experience Location Nairobi Job Field Customer Care  About the role:  We are looking for Customer Support Representatives (CSR) to assist our customers with technical problems when using our products and services. You will be the primary point of contact for our customers and coordinate with all BasiGo departments to ensure that issues are resolved within SLA and customers are communicated promptly.  To be successful in this role, you should be an excellent communicator who easily gains client trust. You should ...
Read more

Direct Sales Representative - Coast Region at KCB Bank Kenya

Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya - incorporated with effect from January 1, 2016 - and all KCB's regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan. It als...   Direct Sales Representative - Coast Region Job Type Full Time Qualification BA/BSc/HND Experience 2 years Location Nairobi Job Field Sales / Marketing / Retail / Business Development  KEY RESPONSIBILITIES Sourcing prospective customer leads from various sources, such as referrals, cross-selling opportunities, sales activations organized by the bank, or sales leads provided by the bank.     Explaining the features of the products to prospective customers in line with product features and Treating Customers Fairly Guidelines provided by the bank.     Guiding customers on how to fill in applications f...
Read more

Operations Customer Expert (Customer Service Representative) at Teleperformance Kenya

TP is a trusted partner to many of the world’s leading brands because our advanced business solutions help them deliver truly integrated, human-centric experiences while optimizing business processes and performance.   Operations Customer Expert (Customer Service Representative) Job Type Full Time , Onsite Qualification BA/BSc/HND , Diploma Experience 1 year Location Nairobi Job Field Customer Care  Responsibilities Maintaining a positive, friendly, empathetic, and professional attitude toward customers at all times. Responding promptly to customer inquiries via phone and through emails and chats. Communicating with customers through various channels. Acknowledging and resolving customer complaints. Knowing our products inside and out to enable you respond to customer inquiries efficiently. Keeping records of customer interactions, transactions, comments, and complaints. Communicating and coordinating with colleagues as necessary. Providing feedback on the ...
Read more