Consultant -Content Specialist (Africa) at Digital Green

Digital Green is a global development organization that empowers smallholder farmers to lift themselves out of poverty by harnessing the collective power of technology and grassroots-level partnerships.

 

Consultant -Content Specialist (Africa)

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience3 - 4 years
  • LocationNairobi
  • Job FieldConsultancy  , Media / Advertising / Branding 

 

Key Responsibilities

  • Content Strategy
  • Collaborate with regional teams to co-create localized ad copies, creatives, and campaign messaging based on local crops, languages, and market dynamics
  • Work closely with regional teams to plan and execute contextually relevant campaigns based on local crops, weather patterns, market conditions, and farmer needs
  • Localize acquisition content for different regions, languages, and crop seasons
  • Create content for push notifications, in-app messages, WhatsApp/SMS, and feature education
  • Design onboarding, activation, and feature discovery journeys in collaboration with product and growth teams
  • Develop seasonal and event-based engagement campaigns and collaborate with performance marketers to plan integrated campaigns
  • Lifecycle Marketing & Channel Optimization

Own and optimize lifecycle communication across:

  • Push notifications
  • In-app journeys (Plotline)
  • WhatsApp and other emerging channels
  • Design and run A/B tests on message timing, tone, format, creatives, and personalization
  • Define segmentation logic and campaign triggers based on behavior, geography, and crop context
  • Partner with design and product teams to ensure high-quality, conversion-focused creatives
  • Establish best practices for cadence, frequency, and fatigue management
  • Social Media & Content Growth
  • Build and execute a content strategy aligned to product features, farmer pain points, and seasonal relevance
  • Plan and publish posts, reels, stories, and campaigns to drive engagement and brand recall
  • Track and optimize performance across reach, engagement, follower growth, and conversions
  • Experiment with content formats to create top-of-funnel awareness and product pull
  • Brand & Cross-functional Collaboration
  • Maintain a consistent FarmerChat brand voice across all user touchpoints
  • Stay updated on agri-tech, content, and digital marketing trends to inform campaigns

What We’re Looking For

  • 3-4+ years of experience in growth, product, or performance content
  • Strong understanding of digital marketing funnels and lifecycle marketing
  • Experience with MoEngage, or marketing automation platforms (preferred)
  • Excellent writing and storytelling skills in regional languages.
  • Data-driven mindset with experimentation experience

Check how your CV aligns with this job

Method of Application

Interested and qualified? Go to Digital Green on www.linkedin.com to apply

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