Marketing Manager - Agribusiness at Bridge Talent Management

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Marketing Manager - Agribusiness

  • Job TypeFull Time
  • QualificationBA/BSc/HND , MBA/MSc/MA
  • Experience6 - 8 years
  • LocationNairobi
  • Job FieldAgriculture / Agro-Allied  , Media / Advertising / Branding 

KEY RESPONSIBILITIES

Strategic Planning & Brand Management

  • Develop and execute the annual marketing strategy and calendar aligned with corporate objectives
  • Build and maintain a robust corporate brand across all product lines and market segments
  • Oversee marketing budgets, ensuring cost-effectiveness and measurable return on investment (ROI)
  • Conduct continuous market analysis to identify emerging trends, competitive dynamics, and growth opportunities
  • Position the organization as a thought leader in the agricultural technology sector

Product Marketing & Campaign Management

  • Lead new product and service launches with integrated, multi-channel marketing campaigns
  • Coordinate promotional activities including trade fairs, agricultural exhibitions, and farmer field days
  • Develop compelling marketing materials — brochures, digital content, demonstration videos, case studies — to support sales teams
  • Collaborate closely with Sales Managers to ensure seamless alignment between marketing activities and sales targets
  • Design and implement customer acquisition and retention programs
  • Manage promotional calendars for seasonal agricultural cycles

Digital Marketing & Communications

  • Manage and optimize the company's online presence, including website updates, SEO, and SEM strategies
  • Oversee content creation and management across all social media platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube)
  • Drive digital engagement initiatives that support brand awareness, lead generation, and customer education
  • Implement email marketing campaigns and marketing automation workflows
  • Collaborate with PR agencies to manage media relations and public communications
  • Monitor online reputation and respond to customer feedback across digital channels
  • Analyze digital analytics to inform strategy and demonstrate campaign effectiveness

Market Research & Customer Insights

  • Conduct customer surveys, focus groups, and feedback collection to refine marketing strategies
  • Analyze sales performance data to measure campaign effectiveness and market penetration
  • Develop customer segmentation models and buyer personas
  • Maintain and leverage a comprehensive database of current and prospective customers
  • Track competitor activities and provide strategic recommendations
  • Generate regular market intelligence reports for senior management

Team Leadership & Collaboration

  • Lead, mentor, and develop a high-performing marketing team
  • Provide guidance, professional development opportunities, and performance management
  • Foster a culture of creativity, innovation, and accountability
  • Liaise effectively with cross-functional teams including sales, technical, operations, and finance
  • Manage relationships with external vendors — advertising agencies, graphic designers, printers, digital consultants, and media houses
  • Coordinate with regional teams to ensure brand consistency across markets

Requirements

Educational Requirements

  • Essential: Bachelor's degree in Marketing, Business Administration, Communications, or related field
  • Preferred: Master's degree in Marketing, MBA, or relevant postgraduate qualification

Professional Experience

  • Minimum 6–8 years of progressive marketing experience in a senior capacity
  • Industry Experience: Preferably in agribusiness, agricultural technology, FMCG, or B2B technology sectors
  • Proven track record in managing integrated marketing campaigns from concept to execution
  • Demonstrated experience in brand strategy development and implementation
  • Strong background in digital marketing and e-commerce
  • Added Advantage: Familiarity with agribusiness markets, farmer engagement, and agricultural customer segments in Kenya and East Africa

KEY SKILLS & COMPETENCIES

Strategic & Analytical

  • Strategic thinking with strong business acumen
  • Data-driven decision-making and analytical capabilities
  • Market research and consumer insights analysis
  • Budget management and financial planning

Marketing Expertise

  • Brand development and positioning
  • Campaign planning and execution across multiple channels
  • Digital marketing proficiency (Google Ads, Meta Business Suite, LinkedIn Ads)
  • Content marketing and storytelling
  • CRM systems and marketing automation tools
  • SEO/SEM and website analytics (Google Analytics, Search Console)

Leadership & Interpersonal

  • Strong leadership and team management abilities
  • Excellent communication, negotiation, and presentation skills
  • Stakeholder management and relationship building
  • Vendor and agency management
  • Cross-functional collaboration

Personal Attributes

  • Results-oriented with strong commercial focus
  • Creative and innovative mindset
  • Excellent planning and organizational skills
  • Ability to work under pressure and meet deadlines
  • Self-motivated with high level of initiative
  • Adaptable to changing market dynamics

PERFORMANCE INDICATORS

  • Achievement of marketing KPIs (brand awareness metrics, lead generation targets, market share growth)
  • Effective budget management and demonstrated ROI on marketing expenditure
  • Successful execution and impact of product launches and promotional campaigns
  • Growth in customer engagement rates across digital and offline channels
  • Increase in qualified leads delivered to sales teams
  • Customer satisfaction and Net Promoter Score (NPS) improvements
  • Website traffic growth and conversion rate optimization
  • Social media following and engagement metrics
  • Campaign performance against set objective

Check how your CV aligns with this job

Method of Application

Interested and qualified? Go to Bridge Talent Management on bridgetalentgroup.zohorecruit.com to apply

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