Territory Sales Representative - Beverages at Bidco Africa

Bidco Africa Ltd. was originally established as a manufacturing organization, committed to using the most efficient modern technologies to produce a superior range of products. Over the years, Bidco successfully won over the market, becoming, the largest and fastest growing manufacturer of vegetable oils, fats, margarine, soaps and detergents in East and ...

 

Territory Sales Representative - Beverages

  • Job TypeFull Time
  • QualificationBA/BSc/HND , Diploma
  • Experience7 years
  • LocationNairobi
  • Job FieldSales / Marketing / Retail / Business Development 

Job Summary:

To implement trade execution strategies that ensure product availability, visibility, and growth in market share within the assigned territory.

Job Responsibilities:

  • Execute sales plans to achieve volume growth and increase market share.
  • Ensure products are available, well- stocked, and correctly displayed in all retail outlets.
  • Drive secondary sales plans through teams to enhance product movement.
  • Build and maintain strong relationships with distributors, wholesalers, and retailers.
  • Implement promotional, sampling, and marketing campaign activities on-ground.
  • Collect and share market and customer feedback.
  • Prepare accurate daily and weekly reports on distribution, sales execution, and market insights.

Requirements:

  • Diploma or Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 7 years' experience in field sales, trade marketing, or FMCG execution.
  • Experience in the listed product categories is a strong advantage.
  • Strong understanding of retail merchandising and trade promotion execution.
  • Excellent communication, interpersonal, and leadership skills.
  • Ability to interpret market data and make actionable recommendations.
  • Self-driven, organized, and able to work independently.
  • Willingness to travel frequently within the assigned territory.

Check how your CV aligns with this job

Method of Application

Application Deadline 23rd February 2026
Send your application with the subject line (e.g., Application for TSR - Beverages). Applications without a clearly stated category may not be considered.

Send your CV & Cover Letter to: Email: careers@bidcoafrica.com
 

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