Consumer & Market Insights Specialist – Commercial Performance (250k) at Sheer Logic

Sheer Logic Management Consultants (SLMC) was incorporated in 1997 as a limited liability company whose overall aim is to provide Human Resource consultancy and training services to a diverse set of industries and economic sectors; both private and public. Our Mission Improve the operational effectiveness of our client, by developing solutions that bui...

 

Consumer & Market Insights Specialist – Commercial Performance (250k)

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience3 years
  • LocationNairobi
  • Job FieldMarketing & Communication 

Responsibilities

  • Support commercial execution by delivering specialist analytics in areas such as market share growth, pricing, promotions, and trade development planning.
  • Run custom market insight projects including forecasting, elasticity modelling, and advanced analytics.
  • Analyse retail, consumer panel, and brand tracking data, integrating with commerce and channel information to generate actionable insights.
  • Partner with customer development teams to enable data-led growth strategies, including joint business planning, channel strategy, and retailer negotiations.
  • Identify and leverage shopping and basket insights to drive penetration and growth.
  • Collaborate with global insights and analytics teams to bring best practices into local execution.

Requirements

  • Bachelor’s degree in business, economics, or marketing.
  • 3+ years of experience in analytics, consumer insights, customer development, or finance.
  • Strong analytical skills with confidence in working with data and numbers.
  • Business acumen and organisational awareness.
  • Ability to interpret data and craft compelling stories that influence stakeholders.
  • Creative problem-solving and resilience in managing priorities independently.
  • Expertise in marketing fundamentals (6Ps), category management, retailer partnerships, and assortment optimisation.
  • Proficiency in Excel, BI platforms, and data visualisation tools.
  • Experience with forecasting, elasticity modelling, and research analytics methodologies.
  • Strong communication and stakeholder management skills.
  • Passion for high performance and accountability for results.
  • Personal mastery, resilience, and wellbeing focus.
  • Consumer-centric mindset, always seeking better ways to serve.
  • Purpose-driven leadership with humility and service orientation.
  • Agility to learn, unlearn, and adapt in a fast-changing environment.

Check how your CV aligns with this job

Method of Application

Send your updated CV to talentsourcing@sheerlogicltd.com  by 6th May 2026. Indicate the job title.

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